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Customer Data Platform (CDP) features are becoming an increasingly crucial component of modern marketing strategies for any customer-focused brand. Designed to help businesses manage and leverage their customer data effectively, CDP modules collect, unify, and...
It's that exciting time of the year again when we step into a new chapter and anticipate the trends that will define the next 12 months. At Deployteq, we’ve done the research for you, and compiled a list of 7 trends in marketing for 2024. From AI Empowerment in your...
The last year has been dynamic and productive, full of innovation and progress at Deployteq. We delivered multiple new features in 2023 - in addition to platform stability and security updates, while also working hard behind the scenes on features that will be...
Ever wondered why some travel emails make you want to pack your bags immediately? In a world where travelers are on the hunt for mind-blowing, personalised experiences, something magical can be found at the crossroads of email marketing and psychology. What can you...
When creating your festive email campaigns, chances are you'll be on the lookout for an attention-grabbing subject line that brings cheer and joy. Look no further! Growing your Christmas and New Years' sales means harnessing the most effective channel. Email...
The festive season is one of the most important periods for brands in travel and hospitality. Overall, holiday emails generate higher conversions than regular email marketing messages. And almost two-thirds (68%) of holiday shoppers said they pay more attention to...
Every marketer wants to send the right message, to the right person, at the right time. And according to research, 91% of consumers are more likely to shop with brands that offer tailored experiences. Whilst email segmentation is far more successful than the outdated...
As marketers, we’re familiar with the classic marketing channels. Email, PPC, SEO, social media, even SMS. But, what about WhatsApp...? WhatsApp isn’t just a personal messaging app, it also boasts marketing automation functionality which is perfect for businesses to...
Gmail and Yahoo are set to tighten requirements for email senders Starting in February 2024, marketers must make their sent emails comply with a new set of rules. For example, emails must have email authentication that meets the tightened requirements of Gmail and...
