Hear from the experts and discover the latest industry trends and challenges in the State of Marketing Automation 2024

Marketing automation

Automate tedious tasks, save time and nurture relationships.

Email marketing

Send engaging emails that convert your audience.

Data platform

Manage all of your data from one place.

Transactional email

Improve customer satisfaction with relevant, timely updates.

Send emails that feel personal.
WhatsApp Business

Find your clients on their favourite messaging app. 


Relevant updates at exactly the right time.

Mobile app

Engage and win-back app-users.

Landing pages & forms

Gather and enrich your data through on-brand pages.

Cut through the noise with telemarketing and direct mail.
Analytics, e-commerce, data management. Unify your tech stack.
By Industry
Professional Services
Travel recommendations and transactional emails for your clients.
Attractions & leisure

Generate more visitors and uplift your revenue.

Retail & e-commerce

Connect all of your tech to the most easy to use marketing automation software.

Financial Institutions
Secure and reliable communications for your organisation.
Customer success

Everything for a successful relationship.

Personalised onboarding

Your platform, your way.

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Let us advise you on marketing automation best practice.
Our team of creative experts can bring your dreams into reality.
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Email marketing platform

Scale your email marketing campaigns, generate more clicks & increase your revenue

Grow your business with Deployteq, the #1 email and marketing automation platform. Stop blasting your consumers with generic messages that result in wasted budget and unsubscribes. Instead use customer data to easily segment your audience and send personalised emails that convert.

Grow your revenue with email marketing

  • Data-driven emails. Instantly integrate to hundreds of different data sources to enrich your emails.
  • Advanced Segmentations. Create tailored audiences in minutes for the ultimate personalised campaigns using our intuitive and dynamic profile builder.
  • Email Templates. Use the drag-and-drop builder to easily create effective emails that adapt across any device.
  • Automate the Customer Journey. Add behaviour and trigger-based emails to your email campaigns and create the perfect customer journey.
  • A/B Testing and Reporting. The key to maximizing results is to always test! Dig into all your email insights to create content that performs.


Scale up your customer service by easily adding more channels forms, WhatsApp or SMS.


Grows with you

Segment your lists and grow your audience with personalised communications at the perfect time.


By utilising contact fields, behavioural activities and more, send one-to one communication.

With over 4 billion messages sent every year,
Deployteq helps +250 brands scale their business.

CCV Group’s email success: +15.12% click through rate surge!

CCV Group, a leading European payment services provider, collaborated with Deployteq to fortify its email marketing. With a focus on secure payment solutions, the strategy saw innovative designs by Deployteq, tailored for CCV’s audience. This initiative resulted in a remarkable +55.04% increase in Open Rate, a +15.12% boost in Click-Through Rate (CTR), and a significant +28.56% improvement in Click-To-Open (CTO) rates. The secure email marketing approach not only enhanced trust but also led to increased conversion rates, providing CCV Group with an improved customer experience.


13% more sales through Customer Lifecycle

Sportfondsen Nederland, a sports, entertainment, and health facility operator, improved profitability by implementing a Customer Lifecycle strategy. They integrated sales systems with Deployteq’s database, surveyed customers via email, and launched targeted online campaigns. This effort resulted in a 13% revenue growth for young swimmers, a 40.86% email click-through rate, increased website traffic, and enhanced customer service through payment system integration.

22% click through rate for Transavia

Transavia wanted to communicate more explicitly to increase sales of certain flights. Using available customer data, we developed an algorithm that links Frequent Flyers to available flights, which were then sold to customers via the newsletter. This combination of AI and email marketing turned out to be very effective. They resulted in a significant increase in Open Rates and interactions but above all, the sale of the number of flights.

+9% revenue with personalised campaign

BBQuality, an online butcher shop, responded to post-lockdown market fluctuations by partnering with Happy Horizon and Deployteq to create a hyper-personalised birthday campaign. Recognising the evolving consumer behaviour, the team devised a strategy incorporating personalised elements like weather forecasts, delivery times, and location-based discounts. The limited-time offer aimed at inducing urgency resulted in a monthly revenue surge of €36,000 over the initial four months, marking a substantial +9% increase compared to the preceding period. Exceeding expectations, the campaign surpassed its goal, achieving an additional +7.5% in revenue, providing BBQuality with a more stable and reliable income stream.


Dirk de Man - Tech Lead, Denk Production

“Deployteq is like a LEGO set for marketing automation: the only limit is your own creativity”

Mark Kruisman - Senior Email Specialist, Centraal Beheer

“My all-time favourite software for omnichannel marketing automation and orchestration”

Campaigns limited only by your imagination

With Deployteq data and advanced segmentation modules, you can build emails that feel unique to your audience.


  • Loyalty campaigns
    Send special deals or gifts to your most loyal clients.
  • Welcome programme
    Create a tailored onboarding program and take the opportunity to update their preference centre.
  • Behaviour-triggered campaigns
    Develop campaigns based on behaviour, campaigns don’t have to be linear every customer has a unique journey.
  • In-store communications
    Go paperless, link Deployteq to your cashier systems and send receipts to customers via email instead of printing.
  • Transactional campaigns
    Our 99.9% deliverability rate on transactional emails makes the customer journey that much smoother.

The power, of a flexible, and dynamic email template

With the drag-and-drop builder create beautiful, branded emails that are device-agnostic. Use one email template across all countries, languages, and brands. Our templets are low maintenance and can be used across your entire brand portfolio

More than just an email platform.

Discover the all the channels we have in our arsenal.


Reach your customer faster with real-time SMS messages.


Forms & Pages

Make custom landing pages, capture more data and improve the customer journey.

Push notifications

Increase in-app purchases and engagement with timely push notifications.

WhatsApp Business

Connect to your customers on the most popular messaging platform.

Get one-to-one with millions of customers and create engaging email experiences.

Learn how your business can use Deployteq

See Deployteq in action

Transform the way you do omnichannel marketing

We will use your email address to follow up on your request and you may be contacted by someone on our team. Your personal information will always be treated with care and in accordance with our Privacy Policy.

Deployteq may contact you further and send you additional content if we have a legitimate interest in doing so. However, you will have the option to unsubscribe from such communication at any time.

What is email marketing?

Email marketing involves sending emails to a group of people with the purpose of promoting products, services, or building relationships. It’s a direct communication channel between businesses and their audience. Email marketing can serve various goals, such as driving sales, building brand loyalty, or providing valuable content to subscribers.

What is email marketing platform and marketing automation platform?

An email marketing platform is a tool or software that helps businesses create, send, and analyse their email marketing campaigns. These platforms often provide features such as email creation tools, automation, analytics, personalisation tools and more.

Marketing automation platforms, on the other hand, are broader tools that go beyond email marketing. While email marketing is a part of marketing automation, these platforms offer a more comprehensive suite of features to automate various marketing tasks and workflows across different channels. This can include alternative channels such as SMS and WhatsApp Business as well as customer segmentation, and more.

Deployteq is a marketing automation tool that covers more than emails. It is priced in a “pay for what you use” way and is designed to grow with you.

How effective is email marketing?

Yes, email marketing remains highly effective. In our study with the DMA (Data and Marketing Association), email ranked first among all marketing channels for pre-purchase (e.g. discounts, offers, product information or reviews), post-purchase (e.g. receipts, order confirmations, delivery details), customer service messages, and additional benefits (such as competitions and events).

What are the different types of emails?

There are 2 main types of emails Marketing and Transactional.

Marketing emails

Marketing emails are messages designed to promote products, services, or brand awareness. These emails aim to engage recipients and encourage specific actions, such as making a purchase, signing up for a newsletter, or participating in a promotional offer. Marketing emails often include promotional content, discounts, product announcements, and other persuasive elements to attract and retain customers. They play a key role in building brand loyalty, generating sales, and maintaining an ongoing relationship with the audience.

Transactional emails

Transactional emails are functional messages sent to users in response to a specific action or transaction. These emails play a crucial role in providing users with essential information, such as order confirmations, shipping notifications, receipts, or account sign-up confirmations.

Note: Unlike Deployteq, not all email marketing platforms can send transactional emails.

How can I get email lists for marketing?
  1. Compelling Content: Create quality content on your site to attract subscribers.
  2. Opt-In Forms: Place clear, user-friendly opt-in forms on your website.
  3. Incentives: Offer discounts or exclusive content for subscriptions.
  4. Strategic Pop-Ups: Use pop-ups strategically with valuable offers.
  5. Content Upgrades: Provide additional content for email sign-ups.
  6. Social Media Promotion: Promote subscriptions on social media with campaigns or contests.
  7. Webinars/Events: Collect emails from event registrations.
  8. Surveys: Include subscription options in customer feedback surveys.
  9. Networking: Collect business cards at events with permission.
  10. Referral Programs: Reward subscribers for referrals.


Always comply with privacy regulations and ensure explicit consent for adding individuals to your email list. Focus on building an engaged and interested subscriber base for effective email marketing.

How important is personalisation in email?

Personalisation is very important it can help your brand increase revenue and customer loyalty. In fact, today’s average shopper expects to receive a personalised experience and 31% of shoppers wish their shopping experience was even more personal. A study conducted by Infosys revealed that 59% of shoppers who experienced a personalised shopping experience believe had a noticeable influence in their purchases.

Is Deployteq secure and GDPR-proof?

All of our data in stored right here in the EU in Amazon Web Services in Frankfurt. Meaning we’re totally 100% GDPR proof. We’re also ISO9001, 27001 and 14001 certified, and all of our employees take part in regular security training so you can trust each and every person you speak to.