5 ways marketing automation increases recurring conversions for Travel brands
For travel brands, new customers are always worth celebrating, but it’s the repeat customers that are key to long-term growth. From airlines and hotels, to travel agencies and cruise lines, attracting a loyal customer base is often more cost-effective than constantly...
7 ways marketing automation increases recurring conversions for Retail brands
For retail brands, sustainable growth isn’t just about generating new customers. It’s about keeping the current ones happy. Existing customers are already familiar with a brand, their products, and their processes. They have already had time, money, and marketing...
Checklist: Maximum Black Friday success in 4 steps
Black Friday checklist To outshine your competition in the haunted days ahead, you must take some spine-tingling considerations. Grab a copy of our Black Friday checklist to cross off everything you need to do and ensure a scare-free experience during the biggest...
The role of AI in holiday campaigns
Festive emails and campaigns are some of the most wonderful emails of the year. But that doesn't stop us marketers from being glad when this stressful month is over. You just got your Black Friday campaigns out the door and now you have to focus on the best Christmas...
7 Ways Marketing Automation Increases Customer Acquisition for Finance Brands
Finance brands often face a unique challenge: how do you build trust and stay competitive in an industry that demands accuracy and personalisation? The answer is marketing automation. A powerful tool that enables finance brands to engage with potential customers in...
6 Ways Marketing Automation Increases Order Value for Travel Brands
For travel brands, increasing the value of every booking is key for long-term profitability. Whilst encouraging more customers to book is important, driving up the value of those bookings - whether through upselling, cross-selling, or enticing customers to spend...
6 Ways Marketing Automation Increases Order Value for Retail Brands
For retail brands, increasing the number of orders from new and existing customers is crucial. However, boosting the average order value can be even more impactful for long-term profitability. Rather than relying solely on acquiring new customers, retail brands can...
5 ways finance & insurance brands can increase customer retention with marketing automation
For any brand in the finance and insurance industry, customer retention is more than just a metric, it’s a key driver of sustained growth and profitability. Customers today have higher expectations for personalised and timely interactions, especially from brands they...
5 Tactical Ways Marketing Automation Boosts ROI for Finance & Insurance Brands
No matter the industry, maximising return on investment (ROI) is essential for sustaining long-term growth and profitability. But when it comes to an industry grounded in understanding finances inside-out, it is particularly disheartening if ROI is taking a hit....
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