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The challenge: moving beyond standardised personalisationThe Koninklijk Concertgebouw is continuously strengthening how it connects with its audience. With a database of over 260,000 contacts and a diverse concert offering, the organisation is already leveraging data...
👉 TL;DR WestCord Hotels, together with 100procent and Deployteq, transformed the period between booking and arrival into a fully personalised guest journey across 15 unique hotel brands. By combining guest data, marketing automation and hotel-specific content,...
This case is a collaboration between Happy Horizon, La Scimmia Yoga and Deployteq.La Scimmia Yoga is an Italian online yoga platform created to guide people on a journey of movement, mindfulness, and self-discovery. With classes of varying lengths, styles, and levels,...
The ChallengeAs one of Europe’s busiest travel hubs, Schiphol Airport faces the daily challenge of keeping millions of passengers on schedule, while keeping them informed and delivering an overall excellent customer experience. The airport had long been sending flight...
The ChallengeDierenLot is one of the Netherlands’ most recognisable animal welfare charities. Every January, their nationwide campaign (TV, billboards, print, social and press) drives a massive spike in website traffic. Yet a large portion of these motivated visitors...
Most marketing teams face the same paradox: more data than ever, yet less clarity on how to use it. Website analytics, email clicks, ticketing, surveys, and other systems operate in silos, creating a patchwork of “maybes” about customers and audiences. Customer Data...
Like many cultural venues and entertainment organisations, theatres, museums, and music halls often sit on a wealth of customer data - ticketing, website analytics, email engagement, surveys - but much of it lives in separate systems. This fragmentation makes it hard...
For retail and commerce brands, it’s vital to turn website visitors into first-time customers and secure the all-important second purchase. To make this as successful as possible, every opportunity to offer relevant products is key. Whenever there is product-related...
This Christmas campaign developed in collaboration with Kennemer Duincampings, Studio Vi and Wander Journeys has been awarded the Deployteq’s Golden Case Award. Thanks to clever personalisation, Kennemer Duincampings was able to collect valuable guest insights and...
