Festive emails and campaigns are some of the most wonderful emails of the year. But that doesn't stop us marketers from being glad when this stressful month is over. You just got your Black Friday campaigns out the door and now you have to focus on the best Christmas...
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Mastering WhatsApp marketing automation: Tips and tricks
As marketers, we’re familiar with the classic marketing channels. Email, PPC, SEO, social media, even SMS. But, what about WhatsApp...? WhatsApp isn’t just a personal messaging app, it also boasts marketing automation functionality which is perfect for businesses to...
Gmail and Yahoo inbox update
Gmail and Yahoo are set to tighten requirements for email senders Starting in February 2024, marketers must make their sent emails comply with a new set of rules. For example, emails must have email authentication that meets the tightened requirements of Gmail and...
Challenges facing the travel attractions industry
As a result of recent challenges and innovations, the travel attractions and hospitality industry has undergone a significant transformation up to 2023. The industry has embraced digitalisation with a surge in contactless check-ins, mobile payments, and online...
The best subject lines for Halloween and Black Friday
Halloween is right around the corner. We've pulled together these best subject lines for Halloween and Black Friday to support your fangtastic campaigns. And it's not just Halloween; Black Friday is creepin' up on us from the shadows. In recent years, 116.5 million...
The power of data: Unleashing customer stories that drive success
In today's data-driven world, brands are constantly searching for new and innovative ways to connect with their customers. And one particularly powerful tactic is to tell customer stories. However, customer stories aren't just about sharing heartwarming tales of...
Power of personalisation: Boosting ROI in Retail & E-commerce
In today's highly competitive retail and E-commerce landscape, personalisation has become a game-changer for businesses looking to engage with modern audiences, boost their ROI, and stay ahead of the competition. At Deployteq, we have supported retailers such as The...
How artificial intelligence in email marketing can advance your campaigns
Artificial Intelligence (AI) has recently become everyone's number one fear. With articles claiming that AI will replace millions of jobs,ruin our love lives, and even wipe out human civilisation. At Deployteq, we've been separating ourselves from the fear-mongering....
The power of travel personalisation: Boosting ROI in a recovering industry
The travel industry is flourishing once again. Projected to reach a revenue of $854.80 billion in 2023, this industry which has suffered some of the most severe disruption in recent years is on track to overtake pre-pandemic levels. But that doesn’t mean travel brands...