As a result of recent challenges and innovations, the travel attractions and hospitality industry has undergone a significant transformation up to 2023. The industry has embraced digitalisation with a surge in contactless check-ins, mobile payments, and online...
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The best subject lines for Halloween and Black Friday
Halloween is right around the corner. We've pulled together these best subject lines for Halloween and Black Friday to support your fangtastic campaigns. And it's not just Halloween; Black Friday is creepin' up on us from the shadows. In recent years, 116.5 million...
The power of data: Unleashing customer stories that drive success
In today's data-driven world, brands are constantly searching for new and innovative ways to connect with their customers. And one particularly powerful tactic is to tell customer stories. However, customer stories aren't just about sharing heartwarming tales of...
Power of personalisation: Boosting ROI in Retail & E-commerce
In today's highly competitive retail and E-commerce landscape, personalisation has become a game-changer for businesses looking to engage with modern audiences, boost their ROI, and stay ahead of the competition. At Deployteq, we have supported retailers such as The...
How artificial intelligence in email marketing can advance your campaigns
Artificial Intelligence (AI) has recently become everyone's number one fear. With articles claiming that AI will replace millions of jobs,ruin our love lives, and even wipe out human civilisation. At Deployteq, we've been separating ourselves from the fear-mongering....
The power of travel personalisation: Boosting ROI in a recovering industry
The travel industry is flourishing once again. Projected to reach a revenue of $854.80 billion in 2023, this industry which has suffered some of the most severe disruption in recent years is on track to overtake pre-pandemic levels. But that doesn’t mean travel brands...
DMA Consumer Email Tracker 2023
DMA Consumer Email Tracker 2023Get ready to send successful and relevant emails with the launch of the Consumer Email Tracker report! This year's report offers valuable insights for marketers, helping you to understand the changes in consumers' email behaviours and...
BIMI: What is it and how does it work?
In July 2021, Google announced it would support BIMI in Gmail inboxes. Now, Apple Mail has also joined the crew, giving BIMI the boost in publicity it needed to get noticed. Aside from Apple and Google's backing, there are many great reasons you should...
Top 5 Email Marketing Trends: 2022
One thing that hasn't changed in 2021? Email marketers are asked to adapt and overcome the latest movements in our industry. With all our knowledge and expertise at Team ITG, we can tell you that it won't change in 2022. It's a daily discussion in the coffee corner at...