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6,000 new numbers from Leen Bakker’s SMS campaign

Jan 22, 2024

The project

On Black Friday, the competition in the inbox is sky-high! Leen Bakker, the Netherlands’ leading furniture and home decoration brand, wanted to stand out during this busy period by exploring new channels.


  • With the help of Deployteq, Leen Bakker set up a campaign made up of different pages to collect and enrich their SMS data.
  • In exchange for their mobile number, consumers received a discount code via email for the upcoming Black Friday sale.

The results

  • Results of this campaign exceeded expectations, with a CTR of 27% (24.54% higher than the industry benchmark average) and 6,000 collected numbers with opt-ins.


Our first Black Friday with Deployteq was a great success. The results exceeded our expectations, especially when looking at SMS discount’s effect on CTR.

Bibianne van Roosmalen

Email Marketer, Leen Bakker


Mobile numbers with opt-in collected


Click through rate


Increase in uptake of the Black Friday offer

Het laatste van Deployteq