The project
On Black Friday, the competition in the inbox is sky-high! Leen Bakker, the Netherlands’ leading furniture and home decoration brand, wanted to stand out during this busy period by exploring new channels.
Solution
- With the help of Deployteq, Leen Bakker set up a campaign made up of different pages to collect and enrich their SMS data.
- In exchange for their mobile number, consumers received a discount code via email for the upcoming Black Friday sale.
The results
- Results of this campaign exceeded expectations, with a CTR of 27% (24.54% higher than the industry benchmark average) and 6,000 collected numbers with opt-ins.
Our first Black Friday with Deployteq was a great success. The results exceeded our expectations, especially when looking at SMS discount’s effect on CTR.
+6,000
Mobile numbers with opt-in collected
+27%
Click through rate
14.7%
Increase in uptake of the Black Friday offer
