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Inside Schiphol’s real-time messaging engine powered by Deployteq
The ChallengeAs one of Europe’s busiest travel hubs, Schiphol Airport faces the daily challenge of keeping millions of passengers on schedule, while keeping them informed and delivering an overall excellent customer experience. The airport had long been sending flight...
How DierenLot launched behavioural targeting with Deployteq CDP in one week
The ChallengeDierenLot is one of the Netherlands’ most recognisable animal welfare charities. Every January, their nationwide campaign (TV, billboards, print, social and press) drives a massive spike in website traffic. Yet a large portion of these motivated visitors...
Loyal Travellers: Essential Marketing Automation Campaigns for Travel & Transport Brands
Written by Deployteq and Julian Scott (Shaw/Scott)Why Personalisation Matters More Than Ever in TravelToday's passengers are spoiled for choice when it comes to booking travel. Keeping them coming back requires more than just a smooth ride; it requires a relationship...
How DeLaMar is turning data into sold-out seats using the Deployteq CDP
Most marketing teams face the same paradox: more data than ever, yet less clarity on how to use it. Website analytics, email clicks, ticketing, surveys, and other systems operate in silos, creating a patchwork of “maybes” about customers and audiences. Customer Data...
Deployteq becomes ABTA partner: strengthening travel marketing automation
Deployteq is pleased to announce it has become an ABTA Partner with the ABTA travel association. For 70 years, ABTA has been a trusted travel brand—providing advice and guidance to the travelling public and leading the industry on high service standards and...
How Deployteq slashes average campaign time by 60% (and boosts performance)
Stop being a production machine. Your marketing team is built for strategy, not for endless, repetitive campaign setup. Every hour spent manually building campaigns for different audience segments is an hour stolen from optimisation, A/B testing, and real growth. The...
Deployteq launches Customer Data Platform (CDP) at Deployteq Connect 2025
Deployteq, the Netherlands-based leader in marketing automation, today announced the launch of its new Customer Data Platform (CDP) during its flagship event, Deployteq Connect 2025. The Deployteq CDP marks a major step forward in empowering marketers and data teams...
Making sense of messy data: How organisations can turn disconnected streams into real customer value with a CDP
Like many cultural venues and entertainment organisations, theatres, museums, and music halls often sit on a wealth of customer data - ticketing, website analytics, email engagement, surveys - but much of it lives in separate systems. This fragmentation makes it hard...
How retail brands are using Customer Data Platforms (CDP) to boost next-best offers
For retail and commerce brands, it’s vital to turn website visitors into first-time customers and secure the all-important second purchase. To make this as successful as possible, every opportunity to offer relevant products is key. Whenever there is product-related...
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