The psychology of email marketing for Travel Agencies
Despite being one of the more traditional channels within marketing, email staunchly remains one of the most successful. Used by approximately 4.5 billion people worldwide, of which 59% of consumers report the channel influences their purchasing decisions. So, it’s...
The Travel Agency guide to data & integrations for CRM
What's in the guide? This guide highlights the crucial role of Customer Relationship Management (CRM) for travel agencies, stressing that its success hinges on the integration of high-quality data. By incorporating various integrations—such as Global Distribution...
5 challenges facing Travel Agencies in 2024 and beyond
Travel agencies have experienced rapid changes over the past decade. Gone are the days when the industry was dominated by high-street agencies offering limited packages. Today, travel agencies fall under many guises. Providing both online and offline services, niche...
5 examples of inspiring emails from Travel Agencies in 2024
Travel agencies have experienced significant shifts over the past few years. From high street dominance to niche online offerings, Covid-19 lockdowns to booking surges. To avoid the negative impact of these unpredictable highs and lows, in 2024 it has been more...
Challenges facing the Travel & Transportation industry
The travel and transportation industry is a crucial component of the global economy, as well as people’s lives. Responsible for moving customers around the world in the most comfortable, efficient, and affordable way possible. Despite its importance, travel and...
6 examples of inspiring emails from the Travel & Transportation Industry in 2024
The travel and transportation industry is particularly fortunate in having a wealth of opportunities to inspire avid travellers. From incorporating beautiful imagery and snappy copy, to automating travel updates and reminders, the possibilities are endless. At...
How to increase travel bookings with Marketing Automation
In the fiercely competitive world of travel agencies, maintaining a steady, predictable stream of ongoing bookings is essential for long-term success. But with such an abundant choice of agencies for travellers to choose from, standing out, enticing new customers, and...
Google abandons third party cookies phase out: What does it mean for you?
Google has, once more, managed to make itself the centre of attention. This time, by revealing that all those years of toing and froing with the threat of eliminating third party cookies was in fact, one big bazinga. Apparently, cookies are perfectly fine and aren’t...
23% click through rate for Transavia’s interactive celebration campaign
Strengthening customer loyalty at Transavia The latest, delightful campaign from Transavia had three key pillars they wanted to meet in their goals. Most importantly they wanted to increase customer loyalty with an original, additional point of contact. They also had...
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