Learning resources

Standing out in the retail market isn’t just a goal, it’s a necessity. With so many retailers battling it out to be brand-of-choice, marketers need to work smarter, making the most of their budget and resources, without compromising on quality. Marketing automation...

Did you know that 70% of Europeans are more likely to buy if they get a personalised experience. And, 76% of companies use a marketing automation platform to achieve this goal. There are tonnes of marketing automation platforms out there, and some shine above the...

It’s no secret that today’s commerce landscape is evolving at lightning speed, as consumer demands become ferocious, and businesses invest more resource, budget, and technology to gain a competitive edge. Brands in this space face the challenge of not only attracting...

In the world of communication, WhatsApp and SMS are central, each with its own advantages. WhatsApp offers extensive functionality and interactive capabilities, while SMS is known for its direct delivery and reliability. The choice between the two channels depends on...

In the publishing and media industry, email marketing is essential for engaging audiences, promoting content, and driving revenue. Understanding consumer psychology is important in creating email campaigns that resonate with readers. Publishers can improve their...

In the bustling world of retail, fostering customer loyalty has never been more important. In an age where choices are more abundant than ever, and competitors are popping up everywhere, retail brands must be on the cutting edge of marketing to ensure their customer...