Learning resources

Personalisation is at the core of successful modern marketing. And in an era where travellers demand accurate, timely, and personalised communications to support their trips, it is essential for any travel and transportation brand.  However, personalisation doesn’t...

The travel and transportation industry has many opportunities to engage with their audience through email. From promotions and sales, to booking confirmations and feedback requests. However, it’s easy to get lost in the important, but practical, elements of these...

Within the travel and transportation industry, data is the secret ingredient to achieving seamless, personalised, and timely communications with travellers. However, data can be overwhelming. It sits in different systems, can be tricky to manage, and gaining insights...

When you think of the travel industry, the first thing that springs to mind may be beautiful beaches, adventures in the rainforest, and sophisticated city breaks.  However, the key to accessing these places is travel and transportation. An industry that all travellers...

  In today’s consumer-centric world, each customer should be treated as an individual. And the same can be said for travellers. In fact, 72% of consumers claim they will only engage with personalised messaging, and 63% see personalisation as a standard of...