Hear from the experts and discover the latest industry trends and challenges in the State of Marketing Automation 2024

Marketing automation

Automate tedious tasks, save time and nurture relationships.

Email marketing

Send engaging emails that convert your audience.

Data platform

Manage all of your data from one place.

Transactional email

Improve customer satisfaction with relevant, timely updates.

Send emails that feel personal.
WhatsApp Business

Find your clients on their favourite messaging app. 


Relevant updates at exactly the right time.

Mobile app

Engage and win-back app-users.

Landing pages & forms

Gather and enrich your data through on-brand pages.

Cut through the noise with telemarketing and direct mail.
Analytics, e-commerce, data management. Unify your tech stack.
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Professional Services
Travel recommendations and transactional emails for your clients.
Attractions & leisure

Generate more visitors and uplift your revenue.

Retail & e-commerce

Connect all of your tech to the most easy to use marketing automation software.

Financial Institutions
Secure and reliable communications for your organisation.
Customer success

Everything for a successful relationship.

Personalised onboarding

Your platform, your way.

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Extend your team on location.

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Wickes: £7m in incremental revenue with Deployteq’s marketing automation

Jan 11, 2024

How Wickes use data to transform consumer habits

This award-winning case study highlights how combining marketing technology, behavioural science, and machine learning helped DIY retailer Wickes shine a light on the power of its customer data.

The challenge

  • We needed to change perceptions. DIY’ers and Tradespeople alike saw Wickes as a single product destination. Not a a one-stop-shop for all their needs and entire projects.
  • Our research found consumers were not visiting frequently and shopping in limited categories when they did.

The solution

  • Developed the Missions & Motivations Engine to interpret the data to turn individual engagement into whole-basket recommendations.
  • We identified 8 TradePro Missions in the Tradespeople target group and delivered peronalised messaging to each individual group. For example Gardeners, Painter Decorators etc.
  • We identified 10 DIY and Showroom Missions for example, Kitchen Renovation. We used purchase data to send helpful content on how best to complete their mission while cross-selling additional products.
  • We used social listening to send newsletter subscribers more tailored content based on their own preferences. Motivating the consumer to get started with a mission.
  • Our peronalised journey for Showroom Missions added customers at their exact point in the buying journey and includes helpful content to streamline the process for the consumer.

The results

  • Revenue per customer has increased by 19.5% since launching the TradePro program for Tradespeople at Wickes.
  • The personalised DIY journeys lead to a 24% increase in conversions when compared to their original standard newsletter.
  • The Showroom Missions generated an extra 7 million in incremental revenue in the last year.

£7 million

Incremental revenue in the first year


Increase in conversions


Increase in revenue per customer

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