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Since the advent of automated email campaigns in the mid-1990s, marketing automation has transformed the publishing and media industries, revolutionising the way content is distributed and consumed. With its broad range of tools designed for efficient content...
As we move through 2024, the publishing and media industry is encountering a unique set of challenges that are reshaping its landscape. These challenges range from the escalating influence of artificial intelligence in content creation to the ongoing pressures of...
The future is looking bright for the travel industry after a rocky few years post-pandemic. In fact, we’re delighted to report that international tourism is expected to fully recover to pre-pandemic levels in 2024, with initial estimates pointing to 2% growth above...
From frequent flyer points to free dog grooming, customer loyalty programmes have become a staple in many marketing strategies. But implementing a successful loyalty programme that stands out from the crowd isn’t easy. Businesses need the right data, the right...
In travel and attractions, the adoption of cutting-edge marketing automation platforms is no longer a luxury but a necessity. The platforms, powered by advanced technologies such as artificial intelligence and data analytics, are revolutionising how travel businesses...
Email marketing is a vital tool in the travel and hospitality industry, serving as a direct and impactful way to engage with potential customers and nurture relationships with existing ones. Uncover the secrets to enhancing customer engagement and fostering...
The importance of a welcome series Picture this. You’ve stumbled upon an intriguing new store that’s opened up near you. The products in the window look great, the branding is engaging, and you’re excited to find out more. You step inside, and are immediately greeted...
The travel industry is anticipating a significant upsurge in 2024, with expectations of a robust increase in both leisure and business travel. Industry insiders forecast various travel trends, indicating a diverse and dynamic growth in tourism, and an IATA survey...
Customer Data Platform (CDP) features are becoming an increasingly crucial component of modern marketing strategies for any customer-focused brand. Designed to help businesses manage and leverage their customer data effectively, CDP modules collect, unify, and...
