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Ever wondered why some travel emails make you want to pack your bags immediately? In a world where travelers are on the hunt for mind-blowing, personalised experiences, something magical can be found at the crossroads of email marketing and psychology. What can you...
When creating your festive email campaigns, chances are you'll be on the lookout for an attention-grabbing subject line that brings cheer and joy. Look no further! Growing your Christmas and New Years' sales means harnessing the most effective channel. Email...
The festive season is one of the most important periods for brands in travel and hospitality. Overall, holiday emails generate higher conversions than regular email marketing messages. And almost two-thirds (68%) of holiday shoppers said they pay more attention to...
Every marketer wants to send the right message, to the right person, at the right time. And according to research, 91% of consumers are more likely to shop with brands that offer tailored experiences. Whilst email segmentation is far more successful than the outdated...
As marketers, we’re familiar with the classic marketing channels. Email, PPC, SEO, social media, even SMS. But, what about WhatsApp...? WhatsApp isn’t just a personal messaging app, it also boasts marketing automation functionality which is perfect for businesses to...
Gmail and Yahoo are set to tighten requirements for email senders Starting in February 2024, marketers must make their sent emails comply with a new set of rules. For example, emails must have email authentication that meets the tightened requirements of Gmail and...
As a result of recent challenges and innovations, the travel attractions and hospitality industry has undergone a significant transformation up to 2023. The industry has embraced digitalisation with a surge in contactless check-ins, mobile payments, and online...
Halloween is right around the corner. We've pulled together these best subject lines for Halloween and Black Friday to support your fangtastic campaigns. And it's not just Halloween; Black Friday is creepin' up on us from the shadows. In recent years, 116.5 million...
In today's data-driven world, brands are constantly searching for new and innovative ways to connect with their customers. And one particularly powerful tactic is to tell customer stories. However, customer stories aren't just about sharing heartwarming tales of...
