Today, the impact of marketing automation extends far beyond mere convenience. Yes, the technology has the ability to streamline mundane tasks, but it can also power a more sophisticated, data-driven marketing strategy. Reshaping how businesses engage with customers,...
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5 Powerful Ways Marketing Automation Increases Travel ROI
In the increasingly competitive world of travel, every booking counts. This means that leveraging the latest technology to boost marketing efforts, success, and ROI is now essential. Marketing automation is one of the most powerful tools to achieve a variety of...
6 Tactical Ways Marketing Automation Boosts Retail ROI
The world of retail moves at lightning speed, constantly at the cutting edge of customer engagement, marketing innovation, and technological uptake. But keeping up with the competition and customer expectations without blowing budgets can be challenging, with ROI...
5 ways retail brands can increase brand awareness with marketing automation
Standing out in the retail market isn’t just a goal, it’s a necessity. With so many retailers battling it out to be brand-of-choice, marketers need to work smarter, making the most of their budget and resources, without compromising on quality. Marketing automation...
Best 5 marketing automation platforms
Did you know that 70% of Europeans are more likely to buy if they get a personalised experience. And, 76% of companies use a marketing automation platform to achieve this goal. There are tonnes of marketing automation platforms out there, and some shine above the...
The importance of a world-class Unified Commerce CRM Strategy
It’s no secret that today’s commerce landscape is evolving at lightning speed, as consumer demands become ferocious, and businesses invest more resource, budget, and technology to gain a competitive edge. Brands in this space face the challenge of not only attracting...
WhatsApp vs. SMS: What’s the difference?
In the world of communication, WhatsApp and SMS are central, each with its own advantages. WhatsApp offers extensive functionality and interactive capabilities, while SMS is known for its direct delivery and reliability. The choice between the two channels depends on...
The psychology of email marketing in the publishing and media industry
In the publishing and media industry, email marketing is essential for engaging audiences, promoting content, and driving revenue. Understanding consumer psychology is important in creating email campaigns that resonate with readers. Publishers can improve their...
5 ways retail brands can increase customer retention with marketing automation
In the bustling world of retail, fostering customer loyalty has never been more important. In an age where choices are more abundant than ever, and competitors are popping up everywhere, retail brands must be on the cutting edge of marketing to ensure their customer...