For retail brands, sustainable growth isn’t just about generating new customers. It’s about keeping the current ones happy. Existing customers are already familiar with a brand, their products, and their processes. They have already had time, money, and marketing...
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The role of AI in holiday campaigns
De e-mails in december wordt door velen gezien als de leukste mails van het jaar. Tegelijkertijd is elke marketeer altijd weer blij als deze stressvolle maand voorbij is. Je hebt net je Black Friday campagnes gedraaid en moet gelijk weer inspiratie zien te vinden voor...
7 Ways Marketing Automation Increases Customer Acquisition for Finance Brands
Finance brands often face a unique challenge: how do you build trust and stay competitive in an industry that demands accuracy and personalisation? The answer is marketing automation. A powerful tool that enables finance brands to engage with potential customers in...
6 Ways Marketing Automation Increases Order Value for Travel Brands
For travel brands, increasing the value of every booking is key for long-term profitability. Whilst encouraging more customers to book is important, driving up the value of those bookings - whether through upselling, cross-selling, or enticing customers to spend...
6 Ways Marketing Automation Increases Order Value for Retail Brands
For retail brands, increasing the number of orders from new and existing customers is crucial. However, boosting the average order value can be even more impactful for long-term profitability. Rather than relying solely on acquiring new customers, retail brands can...
5 ways finance & insurance brands can increase customer retention with marketing automation
For any brand in the finance and insurance industry, customer retention is more than just a metric, it’s a key driver of sustained growth and profitability. Customers today have higher expectations for personalised and timely interactions, especially from brands they...
5 Tactical Ways Marketing Automation Boosts ROI for Finance & Insurance Brands
No matter the industry, maximising return on investment (ROI) is essential for sustaining long-term growth and profitability. But when it comes to an industry grounded in understanding finances inside-out, it is particularly disheartening if ROI is taking a hit....
5 ways finance & insurance brands can increase brand awareness with marketing automation
When it comes to finances, customers want to work with brands they can rely on. And with consumers often feeling overwhelmed by the complexity of financial products and policies, it's essential for brands in this industry to find ways to stand out and build trust....
5 challenges facing Travel Agencies in 2024 and beyond
Travel agencies have experienced rapid changes over the past decade. Gone are the days when the industry was dominated by high-street agencies offering limited packages. Today, travel agencies fall under many guises. Providing both online and offline services, niche...