From frequent flyer points to free dog grooming, customer loyalty programmes have become a staple in many marketing strategies. But implementing a successful loyalty programme that stands out from the crowd isn’t easy. Businesses need the right data, the right...
The travel industry is flourishing once again. Projected to reach a revenue of $854.80 billion in 2023, this industry which has suffered some of the most severe disruption in recent years is on track to overtake pre-pandemic levels. But that doesn’t mean travel brands...
DMA Consumer Email Tracker 2023Get ready to send successful and relevant emails with the launch of the Consumer Email Tracker report! This year's report offers valuable insights for marketers, helping you to understand the changes in consumers' email behaviours and...
Growing your Christmas and New Years' sales means harnessing the most effective channel. Email Marketing. Your subject lines will play a large part in the success of your email marketing campaigns. We've created a list of inspiring subject lines for your upcoming...
One thing that hasn't changed in 2021? Email marketers are asked to adapt and overcome the latest movements in our industry. With all our knowledge and expertise at Team ITG, we can tell you that it won't change in 2022. It's a daily discussion in the coffee corner at...