As we move through 2024, the publishing and media industry is encountering a unique set of challenges that are reshaping its landscape. These challenges range from the escalating influence of artificial intelligence in content creation to the ongoing pressures of...
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Top 5 lead nurturing campaigns for the Travel industry
The future is looking bright for the travel industry after a rocky few years post-pandemic. In fact, we’re delighted to report that international tourism is expected to fully recover to pre-pandemic levels in 2024, with initial estimates pointing to 2% growth above...
International Women’s Day
In celebration of International Women's Day, we have had the privilege of interviewing seven remarkable women behind our technology at Deployteq. Their insights and experiences shed light on various aspects of leadership, client relationships, cultural sensitivity,...
The quick guide to customer loyalty programmes
From frequent flyer points to free dog grooming, customer loyalty programmes have become a staple in many marketing strategies. But implementing a successful loyalty programme that stands out from the crowd isn’t easy. Businesses need the right data, the right...
Why your travel attractions business needs to change its marketing automation platform
In travel and attractions, the adoption of cutting-edge marketing automation platforms is no longer a luxury but a necessity. The platforms, powered by advanced technologies such as artificial intelligence and data analytics, are revolutionising how travel businesses...
Examples of inspiring emails in Travel, Attractions & Hospitality
Email marketing is a vital tool in the travel and hospitality industry, serving as a direct and impactful way to engage with potential customers and nurture relationships with existing ones. Uncover the secrets to enhancing customer engagement and fostering...
The importance of a welcome series
Picture this. You’ve stumbled upon an intriguing new store that’s opened up near you. The products in the window look great, the branding is engaging, and you’re excited to find out more. You step inside, and are immediately greeted with a smile. Customer service is...
2024 is tipped to be the best year ever in travel: How can travel attractions marketers prepare?
The travel industry is anticipating a significant upsurge in 2024, with expectations of a robust increase in both leisure and business travel. Industry insiders forecast various travel trends, indicating a diverse and dynamic growth in tourism, and an IATA survey...
Why you need a CDP and marketing automation
Customer Data Platform (CDP) features are becoming an increasingly crucial component of modern marketing strategies for any customer-focused brand. Designed to help businesses manage and leverage their customer data effectively, CDP modules collect, unify, and...