The travel and transportation industry is a crucial component of the global economy, as well as people’s lives. Responsible for moving customers around the world in the most comfortable, efficient, and affordable way possible. Despite its importance, travel and...
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6 examples of inspiring emails from the Travel & Transportation Industry in 2024
The travel and transportation industry is particularly fortunate in having a wealth of opportunities to inspire avid travellers. From incorporating beautiful imagery and snappy copy, to automating travel updates and reminders, the possibilities are endless. At...
5 Dynamic Ways Marketing Automation Transforms Your Business ROI
Today, the impact of marketing automation extends far beyond mere convenience. Yes, the technology has the ability to streamline mundane tasks, but it can also power a more sophisticated, data-driven marketing strategy. Reshaping how businesses engage with customers,...
5 Powerful Ways Marketing Automation Increases Travel ROI
In the increasingly competitive world of travel, every booking counts. This means that leveraging the latest technology to boost marketing efforts, success, and ROI is now essential. Marketing automation is one of the most powerful tools to achieve a variety of...
6 Tactical Ways Marketing Automation Boosts Retail ROI
The world of retail moves at lightning speed, constantly at the cutting edge of customer engagement, marketing innovation, and technological uptake. But keeping up with the competition and customer expectations without blowing budgets can be challenging, with ROI...
5 ways retail brands can increase brand awareness with marketing automation
Standing out in the retail market isn’t just a goal, it’s a necessity. With so many retailers battling it out to be brand-of-choice, marketers need to work smarter, making the most of their budget and resources, without compromising on quality. Marketing automation...
Best 5 marketing automation platforms
Did you know that 70% of Europeans are more likely to buy if they get a personalised experience. And, 76% of companies use a marketing automation platform to achieve this goal. There are tonnes of marketing automation platforms out there, and some shine above the...
The importance of a world-class Unified Commerce CRM Strategy
It’s no secret that today’s commerce landscape is evolving at lightning speed, as consumer demands become ferocious, and businesses invest more resource, budget, and technology to gain a competitive edge. Brands in this space face the challenge of not only attracting...
WhatsApp vs. SMS: What’s the difference?
In the world of communication, WhatsApp and SMS are central, each with its own advantages. WhatsApp offers extensive functionality and interactive capabilities, while SMS is known for its direct delivery and reliability. The choice between the two channels depends on...