It's that exciting time of the year again when we step into a new chapter and anticipate the trends that will define the next 12 months. At Deployteq, we’ve done the research for you, and compiled a list of 7 trends in marketing for 2024. From AI Empowerment in your...
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Release notes wrap up 2023
The last year has been dynamic and productive, full of innovation and progress at Deployteq. We delivered multiple new features in 2023 - in addition to platform stability and security updates, while also working hard behind the scenes on features that will be...
The psychology of email marketing in travel attractions & hospitality
Ever wondered why some travel emails make you want to pack your bags immediately? In a world where travelers are on the hunt for mind-blowing, personalised experiences, something magical can be found at the crossroads of email marketing and psychology. What can you...
Cheerful Subject Lines for Christmas & New Years’
When creating your festive email campaigns, chances are you'll be on the lookout for an attention-grabbing subject line that brings cheer and joy. Look no further! Growing your Christmas and New Years' sales means harnessing the most effective channel. Email...
Festive campaigns for travel attractions: Making marketing magic!
The festive season is one of the most important periods for brands in travel and hospitality. Overall, holiday emails generate higher conversions than regular email marketing messages. And almost two-thirds (68%) of holiday shoppers said they pay more attention to...
Email segmentations to boost your email ROI
Every marketer wants to send the right message, to the right person, at the right time. And according to research, 91% of consumers are more likely to shop with brands that offer tailored experiences. Whilst email segmentation is far more successful than the outdated...
The role of AI in holiday campaigns
Festive emails and campaigns are some of the most wonderful emails of the year. But that doesn't stop us marketers from being glad when this stressful month is over. You just got your Black Friday campaigns out the door and now you have to focus on the best Christmas...
Mastering WhatsApp marketing automation: Tips and tricks
As marketers, we’re familiar with the classic marketing channels. Email, PPC, SEO, social media, even SMS. But, what about WhatsApp...? WhatsApp isn’t just a personal messaging app, it also boasts marketing automation functionality which is perfect for businesses to...
Gmail and Yahoo inbox update
Gmail and Yahoo are set to tighten requirements for email senders Starting in February 2024, marketers must make their sent emails comply with a new set of rules. For example, emails must have email authentication that meets the tightened requirements of Gmail and...