No matter the industry, maximising return on investment (ROI) is essential for sustaining long-term growth and profitability. But when it comes to an industry grounded in understanding finances inside-out, it is particularly disheartening if ROI is taking a hit....
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5 ways finance & insurance brands can increase brand awareness with marketing automation
When it comes to finances, customers want to work with brands they can rely on. And with consumers often feeling overwhelmed by the complexity of financial products and policies, it's essential for brands in this industry to find ways to stand out and build trust....
iOS 18: What do the new AI features mean for Email Marketing?
Apple continues to push the boundaries of technology and privacy and with the launch of iOS 18 we see yet another series of impressive innovations. The key focus of this new update? AI. But what does this mean for email marketers? In this blog, we’ll explore the...
5 challenges facing Travel Agencies in 2024 and beyond
Travel agencies have experienced rapid changes over the past decade. Gone are the days when the industry was dominated by high-street agencies offering limited packages. Today, travel agencies fall under many guises. Providing both online and offline services, niche...
5 examples of inspiring emails from Travel Agencies in 2024
Travel agencies have experienced significant shifts over the past few years. From high street dominance to niche online offerings, Covid-19 lockdowns to booking surges. To avoid the negative impact of these unpredictable highs and lows, in 2024 it has been more...
Challenges facing the Travel & Transportation industry
The travel and transportation industry is a crucial component of the global economy, as well as people’s lives. Responsible for moving customers around the world in the most comfortable, efficient, and affordable way possible. Despite its importance, travel and...
6 examples of inspiring emails from the Travel & Transportation Industry in 2024
The travel and transportation industry is particularly fortunate in having a wealth of opportunities to inspire avid travellers. From incorporating beautiful imagery and snappy copy, to automating travel updates and reminders, the possibilities are endless. At...
5 Dynamic Ways Marketing Automation Transforms Your Business ROI
Today, the impact of marketing automation extends far beyond mere convenience. Yes, the technology has the ability to streamline mundane tasks, but it can also power a more sophisticated, data-driven marketing strategy. Reshaping how businesses engage with customers,...
5 Powerful Ways Marketing Automation Increases Travel ROI
In the increasingly competitive world of travel, every booking counts. This means that leveraging the latest technology to boost marketing efforts, success, and ROI is now essential. Marketing automation is one of the most powerful tools to achieve a variety of...