For retail brands, gaining new customers isn't just about offering great products, it's about engaging with the right people at the right time, in ways that feel personal and relevant. Marketing automation has become a go-to tool in this process, helping retail...
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Winning Travellers: How Marketing Automation Drives Customer Acquisition for Travel Brands
The number of options available to travellers today is vast, from large agencies to independent consultants, hotel chains to rental villas. This, of course, can make acquiring new customers a challenge for any travel brand, large or small. Standing out from the crowd...
5 ways marketing automation can save you time and resources in Retail
The retail industry is consistently at the forefront of marketing innovation. But being a leader comes with a great deal of pressure, especially on time and resources. So, it’s perhaps not surprising that retail brands are often looking for smart ways to engage with...
5 ways marketing automation saves time and resources in Travel
In the travel industry, where efficiency is essential for keeping ahead of the increasing competition, marketing automation has become a game-changer for travel brands. This solution helps businesses to cut down on manual tasks, simplify processes, and deliver more...
5 ways marketing automation increases recurring conversions for Travel brands
For travel brands, new customers are always worth celebrating, but it’s the repeat customers that are key to long-term growth. From airlines and hotels, to travel agencies and cruise lines, attracting a loyal customer base is often more cost-effective than constantly...
7 ways marketing automation increases recurring conversions for Retail brands
For retail brands, sustainable growth isn’t just about generating new customers. It’s about keeping the current ones happy. Existing customers are already familiar with a brand, their products, and their processes. They have already had time, money, and marketing...
The role of AI in holiday campaigns
De e-mails in december wordt door velen gezien als de leukste mails van het jaar. Tegelijkertijd is elke marketeer altijd weer blij als deze stressvolle maand voorbij is. Je hebt net je Black Friday campagnes gedraaid en moet gelijk weer inspiratie zien te vinden voor...
7 Ways Marketing Automation Increases Customer Acquisition for Finance Brands
Finance brands often face a unique challenge: how do you build trust and stay competitive in an industry that demands accuracy and personalisation? The answer is marketing automation. A powerful tool that enables finance brands to engage with potential customers in...
6 Ways Marketing Automation Increases Order Value for Travel Brands
For travel brands, increasing the value of every booking is key for long-term profitability. Whilst encouraging more customers to book is important, driving up the value of those bookings - whether through upselling, cross-selling, or enticing customers to spend...