Travellers today have endless options at their fingertips, making the travel industry hotter than ever before, and highlighting the need for travel agencies to build meaningful connections that go beyond a single booking. Enter lifecycle marketing automation. A...
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Efficiency pays off: How finance brands save time & resources with marketing automation
Marketing in the finance world isn’t an easy task. Between strict regulations, complex customer journeys, and sky-high expectations for personalisation, finance brands have their work cut out. And on top of all that, they still need to engage customers, nurture leads,...
Maximising Transactions: Using Marketing Automation to Grow Average Order Value in Finance
For finance brands, growing revenue isn’t just about acquiring new customers, it’s also about maximising the value of each transaction. Increasing the Average Order Value (AOV), or basket size, means customers spend more on your products and services when making a...
Scaling wholesale marketing automation: how Kramp streamlines operations across 24 countries
Need help with your marketing automation campaigns? Book call with one of our specialists today.Introduction: a journey towards marketing transformationImagine managing a vast catalogue of over 500,000 products across 24 countries, each with its own marketing team,...
Inside Centraal Beheer: marketing automation tips from a Deployteq specialist
Need help with your marketing automation campaigns? Book call with one of our specialists today.In today’s fast-paced marketing environment, the ability to adapt and personalise communication is critical for success. Deployteq, a leading marketing automation platform,...
Optimising marketing for insurance: lessons from Achmea’s Deployteq experience.
Need help with your marketing automation campaigns? Book call with one of our specialists today.In the highly regulated insurance and finance industry, where precision, trust, and efficiency are paramount, marketing automation has emerged as a critical tool for...
Banking on Loyalty: Must-Have Marketing Automation Campaigns for Finance Brands
When it comes to financial services, marketing is a serious business. Because loyal customers not only require engaging, timely, and personalised communication. They also need to feel reassured, and that their finances are in safe hands. That’s where lifecycle...
Loyal Travellers: Essential Marketing Automation Campaigns for Travel & Transport Brands
Today’s passengers are spoiled for choice when it comes to booking travel. Which means that keeping them coming back time and time again takes more than just a smooth ride. Instead, brands need to focus on building lasting relationships that go far beyond a single...
Marketing Predictions 2025: Expert Insights from Industry Experts
Welcome to 2025, a year where marketing automation is poised to take centre stage, driven by new technology, innovation, and fresh strategy. At the end of last year, we were fortunate enough to sit down with leaders in our industry to discuss their thoughts on 2025....