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Written by Deployteq and Julian Scott (Shaw/Scott)Why Personalisation Matters More Than Ever in TravelToday's passengers are spoiled for choice when it comes to booking travel. Keeping them coming back requires more than just a smooth ride; it requires a relationship...
Most marketing teams face the same paradox: more data than ever, yet less clarity on how to use it. Website analytics, email clicks, ticketing, surveys, and other systems operate in silos, creating a patchwork of “maybes” about customers and audiences. Customer Data...
Deployteq is pleased to announce it has become an ABTA Partner with the ABTA travel association. For 70 years, ABTA has been a trusted travel brand—providing advice and guidance to the travelling public and leading the industry on high service standards and...
Stop being a production machine. Your marketing team is built for strategy, not for endless, repetitive campaign setup. Every hour spent manually building campaigns for different audience segments is an hour stolen from optimisation, A/B testing, and real growth. The...
Deployteq, the Netherlands-based leader in marketing automation, today announced the launch of its new Customer Data Platform (CDP) during its flagship event, Deployteq Connect 2025. The Deployteq CDP marks a major step forward in empowering marketers and data teams...
Like many cultural venues and entertainment organisations, theatres, museums, and music halls often sit on a wealth of customer data - ticketing, website analytics, email engagement, surveys - but much of it lives in separate systems. This fragmentation makes it hard...
For retail and commerce brands, it’s vital to turn website visitors into first-time customers and secure the all-important second purchase. To make this as successful as possible, every opportunity to offer relevant products is key. Whenever there is product-related...
How smart automation helps you connect, segment, and engage, without the hassleModern consumers expect personal, timely, and relevant communication. But for many marketing teams, the reality is a mess of disconnected systems, siloed data, and way too much manual work....
This Christmas campaign developed in collaboration with Kennemer Duincampings, Studio Vi and Wander Journeys has been awarded the Deployteq’s Golden Case Award. Thanks to clever personalisation, Kennemer Duincampings was able to collect valuable guest insights and...
From 28 June 2025, digital accessibility becomes a legal requirement across the EU. Is your business ready? This practical guide explains what the European Accessibility Act (EAA) means for websites, apps, emails, and digital communications and how to make sure you're...
