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Curious how to be successful and achieve growth in 2024 and beyond? We’ve done the research, spoken to industry experts and gathered data from your peers to help you take your marketing from meh to marvellous this year. Discover the latest industry trends and challenges such as:
For retail brands, gaining new customers isn't just about offering great products, it's about engaging with the right people at the right time, in ways that feel personal and relevant. Marketing automation has become a go-to tool in this process, helping retail...
The number of options available to travellers today is vast, from large agencies to independent consultants, hotel chains to rental villas. This, of course, can make acquiring new customers a challenge for any travel brand, large or small. Standing out from the crowd...
Deployteq, the Netherlands-based leader in marketing automation, has announced its strategic entry into Portugal, following strong growth across the UK market. Known for its leading technology awarded by G2, Deployteq enables marketers to take full control of...
Access the recording for our latest webinar on post-seasonal campaigns! The holiday season campaigns (such as Black Friday, Cyber Monday, and Christmas) bring in many new customers, but the key to your business’s success was maintaining that momentum into the new...
The Challenge Knab, a prominent Dutch bank, identified a critical gap in retirement planning among freelancers in the Netherlands. Research conducted by Knab revealed that 64% of freelancers felt unprepared for their retirement, and 44% regretted not starting their...
How Wickes use data to transform consumer habits Wickes, a leading DIY retailer, faced challenges in engaging and retaining customers effectively. They needed to address limited category shopping, infrequent visits, and a perception gap among its customer base. Wickes...
The retail industry is consistently at the forefront of marketing innovation. But being a leader comes with a great deal of pressure, especially on time and resources. So, it’s perhaps not surprising that retail brands are often looking for smart ways to engage with...
In the travel industry, where efficiency is essential for keeping ahead of the increasing competition, marketing automation has become a game-changer for travel brands. This solution helps businesses to cut down on manual tasks, simplify processes, and deliver more...
For travel brands, new customers are always worth celebrating, but it’s the repeat customers that are key to long-term growth. From airlines and hotels, to travel agencies and cruise lines, attracting a loyal customer base is often more cost-effective than constantly...
For retail brands, sustainable growth isn’t just about generating new customers. It’s about keeping the current ones happy. Existing customers are already familiar with a brand, their products, and their processes. They have already had time, money, and marketing...
