Buyers guide: How to choose the right marketing automation platform

The retail industry is consistently at the forefront of marketing innovation. But being a leader comes with a great deal of pressure, especially on time and resources. So, it’s perhaps not surprising that retail brands are often looking for smart ways to engage with...

In the travel industry, where efficiency is essential for keeping ahead of the increasing competition, marketing automation has become a game-changer for travel brands. This solution helps businesses to cut down on manual tasks, simplify processes, and deliver more...

For travel brands, new customers are always worth celebrating, but it’s the repeat customers that are key to long-term growth. From airlines and hotels, to travel agencies and cruise lines, attracting a loyal customer base is often more cost-effective than constantly...

For retail brands, sustainable growth isn’t just about generating new customers. It’s about keeping the current ones happy. Existing customers are already familiar with a brand, their products, and their processes. They have already had time, money, and marketing...

De e-mails in december wordt door velen gezien als de leukste mails van het jaar. Tegelijkertijd is elke marketeer altijd weer blij als deze stressvolle maand voorbij is. Je hebt net je Black Friday campagnes gedraaid en moet gelijk weer inspiratie zien te vinden voor...

Finance brands often face a unique challenge: how do you build trust and stay competitive in an industry that demands accuracy and personalisation?   The answer is marketing automation. A powerful tool that enables finance brands to engage with potential customers in...

For travel brands, increasing the value of every booking is key for long-term profitability.   Whilst encouraging more customers to book is important, driving up the value of those bookings - whether through upselling, cross-selling, or enticing customers to spend...