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Top 6 influential women in email to follow in 2023

Mar 8, 2023

As we celebrate International Women’s Day, it is vital to recognise and honour the contributions of women in all industries. Check out these leading women in email marketing that you need to follow!

In honour of International Women’s Day, let’s celebrate these pioneering women who have significantly impacted a once male-dominated industry. From expert consultants to innovative thought leaders, these women have paved the way for future generations of female marketers. So, let’s dive in and learn from their insights and experiences!

Linkedin - Free social media icons  Kath Pay: Holistic Email Marketing  

Kath Pay is a well-known marketing expert based in the United Kingdom, known for her expertise in email marketing, customer experience, and holistic marketing. As the CEO of Holistic Email Marketing, a consultancy agency, she specialises in helping businesses develop and execute effective email marketing strategies that improve customer engagement and drive revenue growth.

With over two decades of experience in email marketing, she is a recognised industry thought leader who has spoken at numerous conferences and events worldwide. She is also the author of “Holistic Email Marketing: A Practical Philosophy to Revolutionise Your Business and Delight Your Customers“, a comprehensive guide to creating effective email marketing campaigns that deliver results. A piece we can’t recommend enough.

Having worked with a wide range of clients in various industries, including Adobe, Facebook, and the Royal Bank of Scotland, she is highly respected in the marketing community for her innovative approach to email marketing. A must-follow for any budding email marketer!

Linkedin - Free social media icons  Kate Barrett: eFocus Marketing

Kate Barrett is a renowned email marketing consultant based in the United Kingdom and the founder of eFocus Marketing. This consultancy firm specialises in email marketing strategy and training. She has over a decade of experience in email marketing and has helped many businesses improve their marketing performance and drive revenue growth through email campaigns.

Kate is a recognised industry thought leader and has featured in various publications, including Marketing Week, Econsultancy, and Forbes. She is also a regular speaker at industry events and has delivered keynotes and workshops at conferences globally.

In addition to her consultancy work, Kate is a trainer and mentor. She has developed various training programs that help businesses improve their email marketing skills and knowledge. She is also the author of “E-telligence: Email Marketing Isn’t Dead, The Way, You’re Using It Is” a book that explores how businesses can develop effective email marketing strategies that deliver results.

Overall, Kate is a highly respected email marketing expert who has helped businesses of all sizes improve their email marketing performance and achieve their marketing goals.

Linkedin - Free social media icons  Komal Helyer: DMA, Women in Tech & Komal Helyer

Komal Helyer is a marketing expert based in the United Kingdom who is known for her expertise in email marketing, customer experience, and marketing automation. She was the former Vice President of Marketing at Pure360, an email and marketing automation platform.

Komal Helyer has over 15 years of experience in the marketing industry, and she has worked with a wide range of clients in various industries, including retail, travel, and finance. She is a recognised industry thought leader featured in many publications, including Marketing Week, Econsultancy, and The Drum.

In addition to her work at Pure360, Komal is a regular speaker at industry events and has delivered keynotes and workshops at conferences worldwide. She is also a trainer and mentor and has developed a range of training programs that help businesses improve their email marketing skills and knowledge.

Komal Helyer is highly respected in the marketing community for her innovative email marketing and marketing automation approach and commitment to delivering exceptional customer experiences. She is passionate about helping businesses use technology to improve their marketing performance and drive revenue growth.

Linkedin - Free social media icons  Pauline Buil: Deployteq & DDMA

Pauline Buil is the Marketing Director of the marketing automation platform Deployteq. Based in the Netherlands but with a vast network globally. Having been in the industry for 13 years, Pauline specialises in email marketing and marketing automation technology.

Pauline is also a member of the DDMA committee in the Netherlands and is responsible for organising significant national events . With extensive knowledge of the retail and e-commerce industry, she was previously the E-commerce Manager of the Netherlands’ largest shoe retailer Manfield. She is an expert in assisting brands in building their customer loyalty and ROI through the email channel.

“I once started as an email marketer at various B2C brands (including Bilderberg and Manfield). I now know – also due to my extensive experience on the B2B side – that email is an essential channel in today’s customer journey. To keep the email channel deservedly popular, we need reach and commitment from our peers. That is why I am delighted to work for a sector that remains innovative and progressive.”

Linkedin - Free social media icons  Beata Linz: Freelance at Beata Linz & DDMA

Beata Linz is a digital and email marketing expert with previous experience as the Global CRM director of AdBirds and now CEO and founder of her brand “Beata Linz”. Beata is an expert in launching successful marketing campaigns that cover her clients’ entire end-to-end customer journey. She has a strong passion for the environment and loves collaborating with eco-conscious clients.

Beata has 15 years of experience in digital and email marketing. She has spent 10 years working with the major global brand Nike where she developed the email marketing program and led digital brand marketing efforts in EMEA. 

Beata also introduced a refreshing and innovative glance at the cookieless future and consistently provided new and inventive ideas at her public speaking events. She’s one to follow! Make sure you can attend one of her events – you won’t want to miss her valuable insights and expertise!

Linkedin - Free social media icons  Adeola Sole: Emailexpert

With her previous role at Holistic Marketing alongside Kath Pay, Adeola has over 12 years of working in marketing for major brands such as the Guardian and Samsung. Adeola is an expert consultant in CRM and a notable public speaker, moderator, and webinar host. She has guided practical, data-driven eCRM strategies and has helped many businesses across various industries to on growth opportunities.

Adeola is described as dynamic and entertaining in her roles in public speaking and is highly inquisitive and well-versed in asking insightful questions – such as at her latest gig, the Inbox Expo 2023. Adeola also works with multiple awards panels and has a wealth of knowledge in the retail and e-commerce industry. She prides herself on her work ethic and style but, most importantly, on her influence and mentorship of young women in email and tech. If you aren’t already, click the link above and follow Adeola on LinkedIn!

Cheers to our influential women in email

These women have achieved immense success in email marketing and paved the way for future generations of female marketers. By following their insights and experiences, we can learn from their innovative approaches and strategies to take our email marketing to the next level. We hope this article has inspired you to follow these remarkable women, learn from their expertise, and celebrate International Women’s Day by recognising the contributions of women in all industries.

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