Learning resources

Today, the impact of marketing automation extends far beyond mere convenience. Yes, the technology has the ability to streamline mundane tasks, but it can also power a more sophisticated, data-driven marketing strategy. Reshaping how businesses engage with customers,...

In the increasingly competitive world of travel, every booking counts. This means that leveraging the latest technology to boost marketing efforts, success, and ROI is now essential.  Marketing automation is one of the most powerful tools to achieve a variety of...

The world of retail moves at lightning speed, constantly at the cutting edge of customer engagement, marketing innovation, and technological uptake.  But keeping up with the competition and customer expectations without blowing budgets can be challenging, with ROI...

Standing out in the retail market isn’t just a goal, it’s a necessity. With so many retailers battling it out to be brand-of-choice, marketers need to work smarter, making the most of their budget and resources, without compromising on quality. Marketing automation...

Did you know that 70% of Europeans are more likely to buy if they get a personalised experience. And, 76% of companies use a marketing automation platform to achieve this goal. There are tonnes of marketing automation platforms out there, and some shine above the...

It’s no secret that today’s commerce landscape is evolving at lightning speed, as consumer demands become ferocious, and businesses invest more resource, budget, and technology to gain a competitive edge. Brands in this space face the challenge of not only attracting...