Body&Fit save 80% of their time with automation

Founded in the Netherlands back in 1995, Body&Fit has been on top of the sports nutrition, supplement, and dietary product scene for nearly three decades. Now, they proudly stand as a market leader in fitness nutrition. This case study is all about Body&Fit and Deployteq’s collaboration, one message at a time, across 15 diverse countries.

The challenge

Operating in markets as varied as the Netherlands, France, the UK, Japan, Australia, and North America, Body&Fit faced the challenge of maintaining a cohesive brand story while catering to the unique needs of each region. The focus was on efficiently managing marketing campaigns and transactional emails to ensure a consistent and impactful global presence.

Solution

• In addressing these challenges, Body&Fit turned to Deployteq’s user-friendly and reliable solutions.
• Deployteq empowered Body&Fit to construct marketing automation campaigns tailored to the customer journey of its members in all targeted markets.
• The extensive personalisation options provided by Deployteq simplified the creation of relevant and targeted content for a diverse global audience.
• Additionally, the platform facilitated the triggering of transactional emails, proving to be an ideal tool for comprehensive performance analysis.

The results

• 15 international markets in 1 platform: Deployteq seamlessly integrated marketing efforts across 15 countries, providing a centralised platform for campaign management.

• 19 international campaigns every week: The agility and efficiency of Deployteq enabled Body&Fit to execute 19 distinct international campaigns weekly, ensuring a consistent brand presence in each market.

• 80% time saved on new market set-up: Deployteq’s streamlined processes resulted in an 80% reduction in the time required to set up new campaigns in previously unexplored markets.

• 2-hour turnaround time to market: The responsive nature of Deployteq allowed Body&Fit to adapt swiftly to market demands, achieving an impressive 2-hour turnaround time from campaign conception to execution.