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Personalisation is at the core of successful modern marketing. And in an era where travellers demand accurate, timely, and personalised communications to support their trips, it is essential for any travel and transportation brand. However, personalisation doesn’t...
The travel and transportation industry has many opportunities to engage with their audience through email. From promotions and sales, to booking confirmations and feedback requests. However, it’s easy to get lost in the important, but practical, elements of these...
Within the travel and transportation industry, data is the secret ingredient to achieving seamless, personalised, and timely communications with travellers. However, data can be overwhelming. It sits in different systems, can be tricky to manage, and gaining insights...
When you think of the travel industry, the first thing that springs to mind may be beautiful beaches, adventures in the rainforest, and sophisticated city breaks. However, the key to accessing these places is travel and transportation. An industry that all travellers...
In today’s consumer-centric world, each customer should be treated as an individual. And the same can be said for travellers. In fact, 72% of consumers claim they will only engage with personalised messaging, and 63% see personalisation as a standard of...
Apple continues to push the boundaries of technology and privacy and with the launch of iOS 18 we see yet another series of impressive innovations. The key focus of this new update? AI. But what does this mean for email marketers? In this blog, we’ll explore the...
Despite being one of the more traditional channels within marketing, email staunchly remains one of the most successful. Used by approximately 4.5 billion people worldwide, of which 59% of consumers report the channel influences their purchasing decisions. So, it’s...
Travel agencies have experienced rapid changes over the past decade. Gone are the days when the industry was dominated by high-street agencies offering limited packages. Today, travel agencies fall under many guises. Providing both online and offline services, niche...
Travel agencies have experienced significant shifts over the past few years. From high street dominance to niche online offerings, Covid-19 lockdowns to booking surges. To avoid the negative impact of these unpredictable highs and lows, in 2024 it has been more...
The travel and transportation industry is a crucial component of the global economy, as well as people’s lives. Responsible for moving customers around the world in the most comfortable, efficient, and affordable way possible. Despite its importance, travel and...
