As marketers, you’ll be well aware of how vital establishing and expanding brand awareness is for the success of any business. But let’s be honest, increasing brand awareness can be a tough job. Often involving multiple channels, an ongoing stream of campaigns, and...
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Ultimate guide to customer loyalty in Publishing and Media
Customer loyalty is becoming even more important in publishing and media. The digital age has transformed how content is consumed, leading to a highly competitive landscape where readers have endless choices at their fingertips. Because of this, publishers have had to...
The Publisher and Media guide to marketing automation
Since the advent of automated email campaigns in the mid-1990s, marketing automation has transformed the publishing and media industries, revolutionising the way content is distributed and consumed. With its broad range of tools designed for efficient content...
Challenges facing the Publishing and Media industry in 2024
As we move through 2024, the publishing and media industry is encountering a unique set of challenges that are reshaping its landscape. These challenges range from the escalating influence of artificial intelligence in content creation to the ongoing pressures of...
Top 5 lead nurturing campaigns for the Travel industry
The future is looking bright for the travel industry after a rocky few years post-pandemic. In fact, we’re delighted to report that international tourism is expected to fully recover to pre-pandemic levels in 2024, with initial estimates pointing to 2% growth above...
The quick guide to customer loyalty programmes
From frequent flyer points to free dog grooming, customer loyalty programmes have become a staple in many marketing strategies. But implementing a successful loyalty programme that stands out from the crowd isn’t easy. Businesses need the right data, the right...
Why your travel attractions business needs to change its marketing automation platform
In travel and attractions, the adoption of cutting-edge marketing automation platforms is no longer a luxury but a necessity. The platforms, powered by advanced technologies such as artificial intelligence and data analytics, are revolutionising how travel businesses...
Examples of inspiring emails in Travel, Attractions & Hospitality
Email marketing is a vital tool in the travel and hospitality industry, serving as a direct and impactful way to engage with potential customers and nurture relationships with existing ones. Uncover the secrets to enhancing customer engagement and fostering...
The importance of a welcome series
The importance of a welcome series Picture this. You’ve stumbled upon an intriguing new store that’s opened up near you. The products in the window look great, the branding is engaging, and you’re excited to find out more. You step inside, and are immediately greeted...