Based on billions of messages sent via Deployteq between 2022 and 2025.
Discover the trends, data and expert insights shaping the future of email, based on billions of messages analysed across industries. Learn what’s driving performance in 2026 and how to elevate your own strategy.
Plus insights from industry experts at NOBEARS, Lead Today, Wander Journeys, Happy Horizon and more
Get instant access
Why download this report?
Email marketing is evolving faster than ever. Our 2026 benchmark analysis uncovers what actually works, and what no longer does – in a world driven by automation, identity, and connected customer journeys.
Inside the report, you’ll learn:
How deliverability is now earned - not assumed
with identity standards, engagement signals and smarter list hygiene.
Why open rates are rising but less reliable than ever
and how top marketers measure intent instead of visibility.
What makes lifecycle journeys outperform campaigns
across retail, B2B, SaaS and service‑driven industries.
How omnichannel orchestration boosts results
through coordinated pressure management across email, SMS, push and WhatsApp.
How AI‑assisted personalisation is becoming the new default
and how to use it even with limited data.
Expert insights from leading global agency partners
on where email is heading and what maturity looks like in 2026.
