Hear from the experts and discover the latest industry trends and challenges in the State of Marketing Automation 2024

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Overview
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Marketing automation

Automate tedious tasks, save time and nurture relationships.

Email marketing

Send engaging emails that convert your audience.

Data platform

Manage all of your data from one place.

Transactional email

Improve customer satisfaction with relevant, timely updates.

Email
Send emails that feel personal.
WhatsApp Business

Find your clients on their favourite messaging app. 

SMS

Relevant updates at exactly the right time.

Mobile app

Engage and win-back app-users.

Landing pages & forms

Gather and enrich your data through on-brand pages.

Offline
Cut through the noise with telemarketing and direct mail.
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Professional Services
Travel
Travel recommendations and transactional emails for your clients.
Attractions & leisure

Generate more visitors and uplift your revenue.

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Connect all of your tech to the most easy to use marketing automation software.

Financial Institutions
Secure and reliable communications for your organisation.
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Everything for a successful relationship.

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+4% higher
CR with abandoned 
vacancy campaign

Happy Horizon x Continu case
Aug 3, 2023

Job vacancy abandoned cart 

Continu Professionals is a recruitment agency that has been helping professionals and employers in the construction and civil engineering for over 25 years. The objective of the project was to increase the conversion rate of 2.0% on the most relevant job vacancy emails.

Solution

  • The challenge was to identify sleeping job seekers within Continu’s database and deliver relevant job vacancies to them. To identify the job seekers, Happy Horizon used a CDP to track and send website behaviour to Deployteq. 
  • Happy Horizon designed a “job vacancy cart abandonment” email campaign to encourage recipients who had recently viewed job vacancies but not applied to. The campaign involved personalising the email content based on the day and time the job vacancies were viewed, as well as the viewed vacancies themselves.
  • The use of Continu’s CDP triggering Deployteq allowed Continu to collect data on job seekers and trigger relevant job vacancy emails, leading to a significant increase in conversion rates from 0.12% to 4.97%, a whopping +4.85% increase. 

​Results

+4.85%

Increase in conversion rates 

454

Job applications 
triggered in one 
month 

+12%

Increase in open 
rates

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