Buyers guide: How to choose the right marketing automation platform

For retail brands, gaining new customers isn't just about offering great products, it's about engaging with the right people at the right time, in ways that feel personal and relevant.   Marketing automation has become a go-to tool in this process, helping retail...

The number of options available to travellers today is vast, from large agencies to independent consultants, hotel chains to rental villas. This, of course, can make acquiring new customers a challenge for any travel brand, large or small. Standing out from the crowd...

The retail industry is consistently at the forefront of marketing innovation. But being a leader comes with a great deal of pressure, especially on time and resources. So, it’s perhaps not surprising that retail brands are often looking for smart ways to engage with...

In the travel industry, where efficiency is essential for keeping ahead of the increasing competition, marketing automation has become a game-changer for travel brands. This solution helps businesses to cut down on manual tasks, simplify processes, and deliver more...

For travel brands, new customers are always worth celebrating, but it’s the repeat customers that are key to long-term growth. From airlines and hotels, to travel agencies and cruise lines, attracting a loyal customer base is often more cost-effective than constantly...

For retail brands, sustainable growth isn’t just about generating new customers. It’s about keeping the current ones happy. Existing customers are already familiar with a brand, their products, and their processes. They have already had time, money, and marketing...