Deployteq, the Netherlands-based leader in marketing automation, today announced the launch of its new Customer Data Platform (CDP) during its flagship event, Deployteq Connect 2025. The Deployteq CDP marks a major step forward in empowering marketers and data teams to unlock the full potential of their customer data, combining intelligence, connectivity, and seamless activation within one unified platform. Deployteq CDP takes the existing data capabilities of its customers to the next level.
Built from the ground up with today’s marketing challenges in mind, Deployteq CDP brings together fragmented data sources into real-time, intelligent customer profiles. These profiles enable advanced intelligent modelling such as RFM, next-best-offer, and predictive insights, all directly integrated with Deployteq’s marketing automation suite.
“With Deployteq CDP, marketers can finally move from data chaos to customer clarity,” said Sjuul van der Leeuw, CEO of Deployteq. “With 25 years of expertise in marketing automation industry, We’ve designed our CDP to be fast, agile, and fully connected to the Deployteq ecosystem. This means our customers can instantly activate insights into personalised, multichannel campaigns, unlocking the ROI hiding in their data.”
The Deployteq CDP offers:
500+ data integrations across CRM, POS, analytics, and data lakes.
Range of intelligent models like RFM, next best offer, Customer Lifetime Value (CLV) and much more.
AI-powered intelligence for data cleansing, enrichment, and predictive modelling.
Transparent pricing, based only on data stored and exported.
Seamless activation, directly within Deployteq campaigns across email, SMS, WhatsApp, push, and web.
Already in use with selected clients, Deployteq CDP has been built with a use-case driven approach, enabling businesses to rapidly implement high-impact solutions like real-time product recommendations, browse and cart abandonment campaigns, and lifecycle-based segmentation.
This launch underlines Deployteq’s mission to simplify complex marketing technology while giving marketers the power to create data-driven, hyper-personalised campaigns at scale.
