Future-proof data in the cookieless world
Data-driven marketing is going through a remarkable transformation. Back in January 2020, Google announced the phasing out of third-party cookies in its Chrome browser. With around 2.65 billion people using Chrome, that’s a big chunk of
the market share: 64%, to be exact.
Since then, Google announced it would be delaying the extinction of third-party cookies to 2024. Queue sigh of relief from the world on online marketing. We’re now here, almost through 2022, and that deadline is approaching quicker than any of us imagined.
In this free whitepaper, we’ll look at first-party data’s lesser-known brother, zero-party data. As well as alternative yet inventive ideas for collecting first-party and zero-party data.