Email exposed: Debunking marketing myths & unveiling benchmark statistics
Watch our panel of experts decode email KPI’s and statistics featured in the Email Benchmarking Report 2023, join Komal Helyer, DMA Email Council’s Chair, Ian Gibbs, DMA’s director of insights and Kate Barrett, Owner at eFocus Marketing and Deployteq’s Grace Roberts.
Translate the outcomes of this year’s report into actionable and profitable insights for your business. In this session you’ll learn:
- Our top tips for measuring success after Apple’s MPP, including the affects of iOS17 and the future of clicks.
- Why an unsubscribe rate of 0.7% might seem low, but could be deathly for your email campaigns.
- The trends shaping our future of email marketing.