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The challenge: moving beyond standardised personalisationThe Koninklijk Concertgebouw is continuously strengthening how it connects with its audience. With a database of over 260,000 contacts and a diverse concert offering, the organisation is already leveraging data...
The AuthorsDeliverability Manager, DeployteqSupport Engineer, DeployteqFor years, email marketing was straightforward: an open meant someone had read your message. A click meant interest. Marketers built segments, campaigns, customer journeys, and reports around those...
π TL;DR WestCord Hotels, together with 100procent and Deployteq, transformed the period between booking and arrival into a fully personalised guest journey across 15 unique hotel brands. By combining guest data, marketing automation and hotel-specific content,...
This case is a collaboration between Happy Horizon, La Scimmia Yoga and Deployteq.La Scimmia Yoga is an Italian online yoga platform created to guide people on a journey of movement, mindfulness, and self-discovery. With classes of varying lengths, styles, and levels,...
Based on billions of messages sent via Deployteq between 2022 and 2025.Discover the trends, data and expert insights shaping the future of email, based on billions of messages analysed across industries. Learn whatβs driving performance in 2026 and how to elevate your...
The ChallengeAs one of Europeβs busiest travel hubs, Schiphol Airport faces the daily challenge of keeping millions of passengers on schedule, while keeping them informed and delivering an overall excellent customer experience. The airport had long been sending flight...
The ChallengeDierenLot is one of the Netherlandsβ most recognisable animal welfare charities. Every January, their nationwide campaign (TV, billboards, print, social and press) drives a massive spike in website traffic. Yet a large portion of these motivated visitors...
Written by Deployteq and Julian Scott (Shaw/Scott)Why Personalisation Matters More Than Ever in TravelToday's passengers are spoiled for choice when it comes to booking travel. Keeping them coming back requires more than just a smooth ride; it requires a relationship...
Most marketing teams face the same paradox: more data than ever, yet less clarity on how to use it. Website analytics, email clicks, ticketing, surveys, and other systems operate in silos, creating a patchwork of βmaybesβ about customers and audiences. Customer Data...
