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Transforming Travel Marketing: An In-Depth Guide to Marketing Automation for the Travel Industry

Oct 18, 2023

Transforming Travel Marketing: An In-Depth Guide to Marketing Automation for the Travel Industry

Rapid advances in digitalisation, a global pandemic, and changing buying behaviour have forced many businesses to revolutionise the way they engage with their audience. And none more so than the travel industry.

In this comprehensive guide, we’ll explore:

  • The power of marketing automation in creating tailored offers and travel packages
  • The challenges of engaging customers across multiple platforms.
  • The importance of automated pre-trip communication
  • Reporting and insights to inform strategic decision-making.

 

 

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