De e-mails in december wordt door velen gezien als de leukste mails van het jaar. Tegelijkertijd is elke marketeer altijd weer blij als deze stressvolle maand voorbij is. Je hebt net je Black Friday campagnes gedraaid en moet gelijk weer inspiratie zien te vinden voor de leukste kerstmails. We helpen je graag een eindje op weg en vertellen hoe AI ingezet kan worden tijdens de feestdagen.
We hebben al eerder een blog geschreven over hoe AI het leven van jou als marketeer makkelijker kan maken. In deze blog laten we je een aantal klantcases zien én geven we deze een fijn feestdagenjasje. 🎅
Leveraging AI for our customers
AI helps our clients Campercontact and Transavia personalise subject lines and automatically translate text. Using only the current Deployteq functionalities. Campercontact has an international audience and discovered that they lose a lot of time translating newsletters. Using the OpenAI ChatGTP integration, they can fully translate their monthly newsletter into German and English in a fully automated way.
They write a dynamic prompt, allowing ChatGPT to personalise the text, making it more relevant to the intended audience.
With the right prompt, you also ensure that the tone-of-voice stays within your branding style.
“It saves us a huge job!“ – Loes de Leede -van ‘t Hof – Email marketer at Campercontact.
Transavia are also innovative with the use of AI in their campaigns.
- On the website, a search is made for a destination by a potential customer.
- If the visitor is recognised, a trigger is sent to Deployteq 90 minutes after the last search.
- The trigger contains the data of the searched-for destination.
- Based on the destination, ChatGTP is asked to come up with a subject line
and an email is sent to the contact with the personalised subject line.
We hear your thinking: this blog is about using AI for your holiday campaigns, right? So, let’s get festive!
The examples above will hopefully help you get a better idea or what is possible with AI. And now for the holiday magic! 🎄
- Let AI design festive subject lines, a Christmas greeting or a beautiful Christmas card for you by including this context in your prompt.
- Have AI (e.g. Midjourney) design a new Christmas theme based on your current branding and use it in your holiday mail.
- Using AI, generate relevant and atmospheric images to include in your mail.
- Let AI segment your customer base based on the most promising target groups based on their purchase data from current years. In fact, AI can detect that one consumer or target audience that is most likely to convert or show engagement with your sent messages.
Christmas sample emails
