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Team ITG with software CanopyDeploy issue invigorating brand refresh to reinforce tech focus

Nov 16, 2022

Team ITG, with their software CanopyDeploy, unveiled a new growth strategy. They will continue under one name: Deployteq, with a refreshed logo, updated colour pallet and a stronger tone as part of a brand refresh initiative.

Designed and developed in-house, the CanopyDeploy team spearheaded by Sjuul van der Leeuw have strengthened its strategy and brand position by refreshing its name to Deployteq.

“After many successful years in which we have increased the number of users and the functionalities of our marketing automation platform, it is time for the next growth phase. Together with our CRM consultants, platform experts and all our partners, we will take our software to an even higher level in the coming years. That’s why we bring the Team ITG and CanopyDeploy branding together under one name and logo: Deployteq. I am very excited about this new design, which reflects the ambition and success we achieve with our customers every day. The new and fresh look and feel fit our strong positioning and focus.” – Sjuul van der Leeuw, CEO of Deployteq.

Team ITG and CanopyDeploy have made several updates regarding the brand identity, including a streamlined logo, updated colours and a stronger tone of voice. These updates are indicative of the contemporary tech focus, and the added gradient represents the importance of creativity. Synonymous with former CanopyDeploy – now Deployteq’s tagline, Simplify. Automate. Create.

“We made these updates to our branding to connect Deployteq to the technology roots while also stepping closer to our (inter)national audience. The combination of our platform and our team of dedicated service experts enables our customers to take their marketing automation to the next level. We used bold, minimalistic, confident, and inclusive content to position our company even better.” – Sjuul van der Leeuw, MD Europe

We know that users of our Deployteq platform are ambassadors because of its user-friendliness and extensive functionalities. In addition to the brand refresh, we are investing and innovating even more in our platform in the form of additional channels, optimized UX/UI, analytics features and more advanced transactional email flows.” explains Sjuul van der Leeuw.

CanopyDeploy’s revamp is rooted in our commitment to innovation, growth, and the people behind the teq, and they’re excited to share their updated identity with the world. For more information, don’t hesitate to get in touch with marketing@deployteq.com.

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