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Deployteq appoints Jorg Boutkan as Head of Partnerships to drive global expansion
Deployteq, an award-winning marketing automation provider, has expanded its team through the hire of Jorg Boutkan as their new head of partnerships to ramp up global operations with Deployteq’s award-winning marketing automation platform. In his new role, Boutkan will...
The importance of a world-class Unified Commerce CRM Strategy
It’s no secret that today’s commerce landscape is evolving at lightning speed, as consumer demands become ferocious, and businesses invest more resource, budget, and technology to gain a competitive edge. Brands in this space face the challenge of not only attracting...
WhatsApp vs. SMS: What’s the difference?
In the world of communication, WhatsApp and SMS are central, each with its own advantages. WhatsApp offers extensive functionality and interactive capabilities, while SMS is known for its direct delivery and reliability. The choice between the two channels depends on...
The psychology of email marketing in the publishing and media industry
In the publishing and media industry, email marketing is essential for engaging audiences, promoting content, and driving revenue. Understanding consumer psychology is important in creating email campaigns that resonate with readers. Publishers can improve their...
5 ways retail brands can increase customer retention with marketing automation
In the bustling world of retail, fostering customer loyalty has never been more important. In an age where choices are more abundant than ever, and competitors are popping up everywhere, retail brands must be on the cutting edge of marketing to ensure their customer...
5 ways travel brands can increase customer retention with marketing automation
There’s no denying that the travel industry is a competitive market. With many customers still feeling the claustrophobic effects of lockdown, keen to get out and see the world. And with this comes opportunities for new businesses to be born, offering a wider variety...
The future of personalisation in publishing
The publishing landscape is on the verge of an extraordinary transformation, driven by the power of personalisation. Picture a world where every book, news feed, and article is perfectly aligned with your personal preferences, past interactions, and browsing habits,...
5 ways travel brands can increase brand awareness with marketing automation
When it comes to the travel industry, competition is fierce. And with so many exciting brands appearing, travel opportunities expanding, and consumers regularly looking for a bargain, establishing and building brand awareness is key to success. Fortunately, travel...
How to increase customer retention with marketing automation
For most businesses, acquiring new customers is a top priority. But this should never be at the expense of retaining existing ones. Because whilst new customers are exciting, existing customers offer an invaluable source of predictable revenue and word of mouth...
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Storyteq
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Configteq
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Storyteq
Want Gartner award-winning
video personalisation technology?
Configteq
Want an award-winning
online experience?