Learning resources

In the world of communication, WhatsApp and SMS are central, each with its own advantages. WhatsApp offers extensive functionality and interactive capabilities, while SMS is known for its direct delivery and reliability. The choice between the two channels depends on...

In the publishing and media industry, email marketing is essential for engaging audiences, promoting content, and driving revenue. Understanding consumer psychology is important in creating email campaigns that resonate with readers. Publishers can improve their...

In the bustling world of retail, fostering customer loyalty has never been more important. In an age where choices are more abundant than ever, and competitors are popping up everywhere, retail brands must be on the cutting edge of marketing to ensure their customer...

There’s no denying that the travel industry is a competitive market. With many customers still feeling the claustrophobic effects of lockdown, keen to get out and see the world. And with this comes opportunities for new businesses to be born, offering a wider variety...

When it comes to the travel industry, competition is fierce. And with so many exciting brands appearing, travel opportunities expanding, and consumers regularly looking for a bargain, establishing and building brand awareness is key to success.  Fortunately, travel...

For most businesses, acquiring new customers is a top priority. But this should never be at the expense of retaining existing ones. Because whilst new customers are exciting, existing customers offer an invaluable source of predictable revenue and word of mouth...

As marketers, you’ll be well aware of how vital establishing and expanding brand awareness is for the success of any business. But let’s be honest, increasing brand awareness can be a tough job. Often involving multiple channels, an ongoing stream of campaigns, and...

Customer loyalty is becoming even more important in publishing and media. The digital age has transformed how content is consumed, leading to a highly competitive landscape where readers have endless choices at their fingertips. Because of this, publishers have had to...