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Challenges facing the Travel & Transportation industry
The travel and transportation industry is a crucial component of the global economy, as well as people’s lives. Responsible for moving customers around the world in the most comfortable, efficient, and affordable way possible. Despite its importance, travel and...
6 examples of inspiring emails from the Travel & Transportation Industry in 2024
The travel and transportation industry is particularly fortunate in having a wealth of opportunities to inspire avid travellers. From incorporating beautiful imagery and snappy copy, to automating travel updates and reminders, the possibilities are endless. At...
How to increase travel bookings with Marketing Automation
In the fiercely competitive world of travel agencies, maintaining a steady, predictable stream of ongoing bookings is essential for long-term success. But with such an abundant choice of agencies for travellers to choose from, standing out, enticing new customers, and...
Google abandons third party cookies phase out: What does it mean for you?
Google has, once more, managed to make itself the centre of attention. This time, by revealing that all those years of toing and froing with the threat of eliminating third party cookies was in fact, one big bazinga. Apparently, cookies are perfectly fine and aren’t...
23% click through rate for Transavia’s interactive celebration campaign
Strengthening customer loyalty at Transavia The latest, delightful campaign from Transavia had three key pillars they wanted to meet in their goals. Most importantly they wanted to increase customer loyalty with an original, additional point of contact. They also had...
5 Dynamic Ways Marketing Automation Transforms Your Business ROI
Today, the impact of marketing automation extends far beyond mere convenience. Yes, the technology has the ability to streamline mundane tasks, but it can also power a more sophisticated, data-driven marketing strategy. Reshaping how businesses engage with customers,...
5 Powerful Ways Marketing Automation Increases Travel ROI
In the increasingly competitive world of travel, every booking counts. This means that leveraging the latest technology to boost marketing efforts, success, and ROI is now essential. Marketing automation is one of the most powerful tools to achieve a variety of...
6 Tactical Ways Marketing Automation Boosts Retail ROI
The world of retail moves at lightning speed, constantly at the cutting edge of customer engagement, marketing innovation, and technological uptake. But keeping up with the competition and customer expectations without blowing budgets can be challenging, with ROI...
5 ways retail brands can increase brand awareness with marketing automation
Standing out in the retail market isn’t just a goal, it’s a necessity. With so many retailers battling it out to be brand-of-choice, marketers need to work smarter, making the most of their budget and resources, without compromising on quality. Marketing automation...
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