Learning resources

When it comes to the travel industry, competition is fierce. And with so many exciting brands appearing, travel opportunities expanding, and consumers regularly looking for a bargain, establishing and building brand awareness is key to success.  Fortunately, travel...

For most businesses, acquiring new customers is a top priority. But this should never be at the expense of retaining existing ones. Because whilst new customers are exciting, existing customers offer an invaluable source of predictable revenue and word of mouth...

As marketers, you’ll be well aware of how vital establishing and expanding brand awareness is for the success of any business. But let’s be honest, increasing brand awareness can be a tough job. Often involving multiple channels, an ongoing stream of campaigns, and...

Customer loyalty is becoming even more important in publishing and media. The digital age has transformed how content is consumed, leading to a highly competitive landscape where readers have endless choices at their fingertips. Because of this, publishers have had to...

Since the advent of automated email campaigns in the mid-1990s, marketing automation has transformed the publishing and media industries, revolutionising the way content is distributed and consumed. With its broad range of tools designed for efficient content...

As we move through 2024, the publishing and media industry is encountering a unique set of challenges that are reshaping its landscape. These challenges range from the escalating influence of artificial intelligence in content creation to the ongoing pressures of...