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Marketing in the finance world isn’t an easy task. Between strict regulations, complex customer journeys, and sky-high expectations for personalisation, finance brands have their work cut out. And on top of all that, they still need to engage customers, nurture leads,...
For finance brands, growing revenue isn’t just about acquiring new customers, it’s also about maximising the value of each transaction. Increasing the Average Order Value (AOV), or basket size, means customers spend more on your products and services when making a...
Need help with your marketing automation campaigns? Book call with one of our specialists today.Introduction: a journey towards marketing transformationImagine managing a vast catalogue of over 500,000 products across 24 countries, each with its own marketing team,...
The challengeAs a charity dedicated to funding childhood cancer research, Foundation KiKa relies on donor contributions to continue its vital work. For years, their email marketing strategy had been successful, but it followed a one-size-fits-all approach, sending the...
Mastering recurring conversions: how marketing automation transforms finance brands To stay ahead in the ever-evolving financial industry, you need to make smart, data-driven moves. With trust, efficiency, and customer loyalty at the core of success, your marketing...
Need help with your marketing automation campaigns? Book call with one of our specialists today.In today’s fast-paced marketing environment, the ability to adapt and personalise communication is critical for success. Deployteq, a leading marketing automation platform,...
Need help with your marketing automation campaigns? Book call with one of our specialists today.In the highly regulated insurance and finance industry, where precision, trust, and efficiency are paramount, marketing automation has emerged as a critical tool for...
When it comes to financial services, marketing is a serious business. Because loyal customers not only require engaging, timely, and personalised communication. They also need to feel reassured, and that their finances are in safe hands. That’s where lifecycle...
Today’s passengers are spoiled for choice when it comes to booking travel. Which means that keeping them coming back time and time again takes more than just a smooth ride. Instead, brands need to focus on building lasting relationships that go far beyond a single...
Welcome to 2025, a year where marketing automation is poised to take centre stage, driven by new technology, innovation, and fresh strategy. At the end of last year, we were fortunate enough to sit down with leaders in our industry to discuss their thoughts on 2025....
