Personalisation is at the core of successful modern marketing. And in an era where travellers demand accurate, timely, and personalised communications to support their trips, it is essential for any travel and transportation brand. However, personalisation doesn’t...
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Guide for Travel & Transportation: The psychology of email marketing
The travel and transportation industry has many opportunities to engage with their audience through email. From promotions and sales, to booking confirmations and feedback requests. However, it’s easy to get lost in the important, but practical, elements of these...
The Travel & Transportation industry guide to data & integrations for CRM
Within the travel and transportation industry, data is the secret ingredient to achieving seamless, personalised, and timely communications with travellers. However, data can be overwhelming. It sits in different systems, can be tricky to manage, and gaining insights...
The Travel & Transportation industry’s guide to marketing automation
When you think of the travel industry, the first thing that springs to mind may be beautiful beaches, adventures in the rainforest, and sophisticated city breaks. However, the key to accessing these places is travel and transportation. An industry that all travellers...
The future of personalisation for Travel Agents
In today’s consumer-centric world, each customer should be treated as an individual. And the same can be said for travellers. In fact, 72% of consumers claim they will only engage with personalised messaging, and 63% see personalisation as a standard of...
The psychology of email marketing for Travel Agencies
Despite being one of the more traditional channels within marketing, email staunchly remains one of the most successful. Used by approximately 4.5 billion people worldwide, of which 59% of consumers report the channel influences their purchasing decisions. So, it’s...
The Travel Agency guide to data & integrations for CRM
What's in the guide? This guide highlights the crucial role of Customer Relationship Management (CRM) for travel agencies, stressing that its success hinges on the integration of high-quality data. By incorporating various integrations—such as Global Distribution...
How to increase travel bookings with Marketing Automation
In the fiercely competitive world of travel agencies, maintaining a steady, predictable stream of ongoing bookings is essential for long-term success. But with such an abundant choice of agencies for travellers to choose from, standing out, enticing new customers, and...
The ultimate guide to customer loyalty in Travel, Attractions & Hospitality
What's in the guide? Discover the keys to success in the travel, attractions, and hospitality industry with "The ultimate guide to customer loyalty." Learn why customer loyalty matters and how to understand and cater to diverse audiences while exploring various...