by Grace Grace | Nov 17, 2023 | Blog
The festive season is one of the most important periods for brands in travel and hospitality. Overall, holiday emails generate higher conversions than regular email marketing messages. And almost two-thirds (68%) of holiday shoppers said they pay more attention to...
by Grace Grace | Nov 15, 2023 | Blog
Every marketer wants to send the right message, to the right person, at the right time. And according to research, 91% of consumers are more likely to shop with brands that offer tailored experiences. Whilst email segmentation is far more successful than the outdated...
by Grace Grace | Nov 9, 2023 | Whitepaper
Download your guide here We delve into the world of marketing automation and how it can put your business at the forefront of innovation. Here’s a sneak peek into what you can expect to learn: What is marketing automation? Why marketing automation matters in...
by Grace Grace | Nov 9, 2023 | Blog
As marketers, we’re familiar with the classic marketing channels. Email, PPC, SEO, social media, even SMS. But, what about WhatsApp…? WhatsApp isn’t just a personal messaging app, it also boasts marketing automation functionality which is perfect for businesses...
by marcus | Nov 2, 2023 | Blog
Gmail and Yahoo are set to tighten requirements for email senders Starting in February 2024, marketers must make their sent emails comply with a new set of rules. For example, emails must have email authentication that meets the tightened requirements of Gmail and...
by Grace Grace | Nov 1, 2023 | Blog
As a result of recent challenges and innovations, the travel attractions and hospitality industry has undergone a significant transformation up to 2023. The industry has embraced digitalisation with a surge in contactless check-ins, mobile payments, and online...
by Grace Grace | Oct 26, 2023 | News
Big news on the horizon: the MT1000 2023 results are in, and Deployteq is shining once again! First things first: What is MT1000? Well, it’s like the Grammys of the service provider world, conducted by the University of Amsterdam. 5,000 decision-makers had their...
by Grace Grace | Oct 25, 2023 | Webinars
Festive tips & tricks:Watch on demand Holiday campaigns generate higher conversions than regular omnichannel marketing messages. To make things a little easier for you during this holiday season, we’ve gathered together the brightest in the biz to share their best...
by Grace Grace | Oct 18, 2023 | Whitepaper
Transforming Travel Marketing: An In-Depth Guide to Marketing Automation for the Travel Industry Rapid advances in digitalisation, a global pandemic, and changing buying behaviour have forced many businesses to revolutionise the way they engage with their audience....
by Grace Grace | Oct 17, 2023 | Blog
Halloween is right around the corner. We’ve pulled together these best subject lines for Halloween and Black Friday to support your fangtastic campaigns. And it’s not just Halloween; Black Friday is creepin’ up on us from the shadows. In recent...
