Match-making lead generation for Kwantum
Kwantum, a leading retailer in home furnishings, was on the lookout for a fresh and engaging way to generate leads. Their goal? To create an interactive experience that not only captured user data but also brought an element of fun to the process. They envisioned a platform similar to the popular dating app, Tinder, where users could “swipe” through a selection of products. This concept would enable Kwantum to better understand customer preferences and build personalised journeys based on their choices. However, the retailer needed a solution that could integrate seamlessly with their existing systems and provide actionable insights.
The solution
Deployteq’s client services team stepped in with an innovative solution that perfectly matched Kwantum’s needs. A custom lead generation platform was developed, where users could swipe through different products just like on a dating app. Here’s how it worked:
- Interactive product lists: Kwantum was able to upload a selection of products into the platform’s data model, and these were presented to users for swiping. Each product was linked to specific trends, allowing users to engage and express their preferences by liking or disliking items.
- Preference-triggered journeys: Based on users’ interactions, they were directed into tailored email flows that reflected their product preferences. This ensured that each user’s experience was unique and personalised.
- Data-driven insights: To monitor user behaviour and capture valuable data, Deployteq integrated a webhook with a unique identifier for each participant. This allowed Kwantum to track preferences and engagement in real-time. All the data collected flowed directly into Deployteq’s analytics, giving Kwantum deep insights into user behaviour and campaign performance.
The results
The campaign proved to be a game-changer for Kwantum. By creating a fun, swipeable experience, the company not only captured valuable lead data but also increased customer engagement. The data allowed them to refine their product offerings and design targeted marketing strategies for future campaigns.
Average swipe and engagement rates:
- Average swipes per user: 9.69 (maximum 10 swipes)
- Average open rate for mail 1: 62.17%
- Click-to-open rate (CTO) for mail 1: 28.96%
- Click-through rate (CTR) for mail 1: 14.93%
- Average open rate for mail 2: 41.99%
- Click-to-open rate (CTO) for mail 2: 26.34%
- Click-through rate (CTR) for mail 2: 9.40%
Conclusion
Thanks to Deployteq’s innovative approach, Kwantum has transformed how they engage with potential customers. The swipeable campaign not only brought in new leads but also allowed Kwantum to personalise their customer journey in a way that was fun and engaging. The result? A stronger, data-driven approach to marketing that has the potential to increase conversions and customer satisfaction well into the future.
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