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In today’s fast-paced marketing environment, the ability to adapt and personalise communication is critical for success. Deployteq, a leading marketing automation platform, empowers companies like Centraal Beheer to seamlessly combine technical precision with creative execution. Wilbert, a technical marketing automation specialist at Centraal Beheer, shares how Deployteq enables his team to achieve exceptional results.
The Power of Deployteq for Technical and Creative Teams
Deployteq serves as a versatile toolbox for Centraal Beheer, providing tools that cater to both technical and non-technical marketers. Wilbert explains, “It’s like a carpenter’s toolbox—you can create anything your business or marketing team needs.” With features ranging from smart templating to drag-and-drop editors, Deployteq ensures everyone can contribute to crafting impactful campaigns.
Simplifying Campaign Creation with Drag-and-Drop Templates
One of the most significant projects at Centraal Beheer was the implementation of drag-and-drop email templates. These templates are used across various departments, enabling consistency and efficiency. “Whether it’s for intermediaries, retail, or B2B, these templates streamline the process, allowing us to respond quickly to market changes,” Wilbert explains.
Personalisation That Resonates
Deployteq’s visual and profile editors also enable Centraal Beheer’s marketers to create customised content for different audience segments without requiring technical expertise. This ensures every message feels tailored, increasing engagement and conversions.
Beyond Email: A Complete CRM Solution
Deployteq’s ability to connect form data directly to the CRM—or use it temporarily for campaigns—offers flexibility, especially in industries with stringent data storage regulations like insurance. “It’s convenient and ensures compliance,” Wilbert adds.
Bridging Technical and Non-Technical Collaboration
A key strength of Deployteq is its ability to bridge the gap between technical specialists and functional marketers. Wilbert works closely with his team to ensure Deployteq’s tools meet their needs. “It’s about making sure the tools are practical and easy to use. We collaborate to ensure the technical possibilities align with functional goals,” he says.
Wilbert’s Secret to Success
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