Welcome to 2025, a year where marketing automation is poised to take centre stage, driven by new technology, innovation, and fresh strategy. At the end of last year, we were fortunate enough to sit down with leaders in our industry to discuss their thoughts on 2025....
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The psychology of email marketing in the publishing and media industry
In the publishing and media industry, email marketing is essential for engaging audiences, promoting content, and driving revenue. Understanding consumer psychology is important in creating email campaigns that resonate with readers. Publishers can improve their...