As we step back from Cyber Week’s whirlwind and gear up for the January sales, it’s the perfect time to look at how Deployteq fared during these key shopping days. They’re pretty important milestones for the retail world and for us, too.
These events kick off the holiday shopping season, which often sets the tone for the year’s performance. This year was particularly significant for us at Deployteq, as we didn’t just hit our targets, we exceeded them by sending more messages than ever before through our platform.
And it’s not just a win for us, this success reflects on our fantastic customers too. They’ve been upping their marketing game, reaching out to their audiences in ways that are more relevant, timely, and engaging, making these shopping dates truly significant for everyone involved.
Record-Breaking Numbers
This year, Black Friday was pretty spectacular, with Deployteq customers sending over 27.5 million messages (27,563,465) via email, SMS, and push notifications, an 11% increase from last year and the highest in our history.
Cyber Monday was hot on its heels, boasting over 23.6 million messages (23,692,181), marking a 10% increase from 2023.
These figures represent much more than mere numbers; they reflect the increasing importance of marketing automation solutions as the go-to tool to engage with busy, distracted customers during these pivotal shopping days.
Highlight: The Deployteq Platform sent over 27 million messages on Black Friday alone, achieving an impressive 11% YoY growth.
The Surge of Cyber Week
Cyber Week, the extended shopping period from Monday to the following Monday, was a tour de force for Deployteq, with a staggering 128.6 million messages (128,603,049) sent via our platform.
This record-setting week underscores a shift in consumer behaviour. Both businesses and consumers are increasingly taking advantage of extended sales periods, sending and engaging with promotions over an entire week rather than confining their shopping to a single day.
Highlight: Deployteq powered through Cyber Week with over 128 million messages sent through our platform, our most successful Cyber Week ever.
A Year of Milestones
2024 stands out not only for its message volumes but also for our communication milestones, with Black Friday and Cyber Monday activity propelling Deployteq towards a monumental year. With over 3.6 billion messages (3,690,428,821) already under our belt in 2024, we are on the brink of reaching 4 billion messages by year-end.
And for the first time, Deployteq consistently sent over 300 million messages each month, contributing to five of the top ten best months ever recorded in our history.
This volume of engagement means that businesses are not just sending out more messages, they are sending smarter, more targeted communications that resonate with consumers’ specific needs and preferences, especially during these high-stakes sales periods.
Highlight: Deployteq has already surpassed sending 3.6 billion messages in 2024.
Consumer Shopping Trends
We’re thrilled to see that the messages sent through our platform have hit new heights this year, proving that consumers are appreciating digital marketing strategies that are not only timely but also personalised.
This uptake in engagement around sales events shows us that consumers aren’t just hunting for bargains, they’re expecting brands to understand their needs and wants, and to reach out in ways that truly resonate. And with over 300 million messages flying out each month, it’s clear that this connection isn’t just for the holidays, it’s all year round.
What’s more, the extension of big sales days into an entire Cyber Week is a game-changer. It means shoppers are taking their time to make smart choices, comparing deals throughout the week to get the most for their money. It’s about quality, not just speed, signalling that today’s consumers are more thoughtful and discerning than ever.
Wrapping up
What a year it’s been!
As we close on a successful season of Black Friday and Cyber Monday, it’s clear that these weren’t just busy days on the calendar, they were record-breaking moments for Deployteq and a testament to the ever-evolving relationship between technology and consumer habits.
We’re incredibly proud of what we’ve achieved together with our customers. From smashing message-sending records to witnessing the shift in how consumers engage with brands throughout Cyber Week, it’s evident that our platform is more than just a tool, it’s a part of the modern shopping experience.
Looking ahead, we’re excited to keep this momentum going.
Whether it’s gearing up for the January sales or planning for the next big shopping event, we’re here to ensure that every message counts. Get in touch to join us in 2025!
On-demand webinar: Maximising Post-Seasonal Success: Retention Strategies that every Marketer Needs!
Our recent webinar explored effective strategies for retaining holiday season customers through personalized post-sale campaigns, helping businesses maintain momentum and drive long-term revenue growth.
