The DDMA Email Marketing Automation Summit (EMAS) always brings together the crème de la crème of the industry — the minds and companies that make marketing automation sing. And this year, the highly anticipated Battle of the Agencies competition didn’t disappoint. Springbok agency, Funnelboost and LevelUp Group — went head-to-head, creating campaigns for leading retailer Brabantia. So, let’s toast these extraordinary agencies and their awe-inspiring campaigns that truly stole the show.
Firstly, we’d like to celebrate Springbok Agency for taking home the trophy for this years’ DDMA EMAS, Battle of the Agencies! The campaign they created was designed with two target audiences in mind – the creative and the curious customer. The jury was specifically impressed by the use of a #hashtag and the ‘invite your friends’ option.
LevelUp Group & Funnelboost: Championing creativity and making an impact
Being nominated is no small feat. We’d also like to extend our congratulations to Funnelboost. They showcased a crystal-clear demonstration of their deep understanding of Brabantia’s values and an ability to communicate the organization’s message. With the use of interactivity in email and advanced psychological elements, Funnelboost really wow’d the audience.
And of course, also to LevelUp Group, they created a campaign with a performance vision in mind. Many creative ideas were considered, but ultimately, clarity on the purpose of this email and clear instructions for the recipient were most important. By optimizing the email with these goals in mind, they aimed to achieve high conversions and distribute numerous custom Brabantia NewIcon pedal bins.
Outstanding Email Category Award: Autogroep Twente
A big round of applause for Autogroep Twente, who took home the Outstanding Email Category Award! Their campaign impressed everyone with its creativity and effectiveness. This accolade is a testament to their hard work and innovative approach.
Celebrating the power of collaboration and innovation
At Deployteq, we’re all about collaboration and innovation — bringing together brilliant minds and empowering them to create magic. The success of our partners in the Battle of the Agencies and our customers in other awards throughout the DDMA EMAS is a shining example of the collective brilliance within our network. We believe in fostering a community where ideas flourish, creativity thrives, and jaw-dropping campaigns become the norm. We’re so proud to raise a glass with you all!
