Hear from the experts and discover the latest industry trends and challenges in the State of Marketing Automation 2024

Marketing automation

Automate tedious tasks, save time and nurture relationships.

Email marketing

Send engaging emails that convert your audience.

Data platform

Manage all of your data from one place.

Transactional email

Improve customer satisfaction with relevant, timely updates.

Send emails that feel personal.
WhatsApp Business

Find your clients on their favourite messaging app. 


Relevant updates at exactly the right time.

Mobile app

Engage and win-back app-users.

Landing pages & forms

Gather and enrich your data through on-brand pages.

Cut through the noise with telemarketing and direct mail.
Analytics, e-commerce, data management. Unify your tech stack.
By Industry
Professional Services
Travel recommendations and transactional emails for your clients.
Attractions & leisure

Generate more visitors and uplift your revenue.

Retail & e-commerce

Connect all of your tech to the most easy to use marketing automation software.

Financial Institutions
Secure and reliable communications for your organisation.
Customer success

Everything for a successful relationship.

Personalised onboarding

Your platform, your way.

Hire an expert

Extend your team on location.

Managed services

Our team for your projects.

Let us advise you on marketing automation best practice.
Our team of creative experts can bring your dreams into reality.
Keep up to date with trends and insights.

Deep and complete expertise.

Where all your questions are answered.
Case studies

Sucessful and inspiring client stories.

Webinars & recordings

Virtual events straight from the experts.

Newsletter subscription

Sign-up for the latest trends and insights into marketing automation.

About Us
Contact Us

Center Parcs embrace marketing automation to boost bookings and deliver 1000% ROI through customer activation campaign

Jan 11, 2024

Also seen in the NewDigitalAge.

For more than 50 years, Center Parcs has been the place to make new memories with your loved ones. Center Parcs wanted to grow its database with newsletter subscriptions in order to generate more bookings.

With their latest campaign, Center Parcs achieved in excess of 1000 per cent Return On Investment (ROI) with a digital transformation activation campaign delivered by our partner, creative digital marketing agency Happy Horizon through our marketing automation platform Deployteq.

The campaign aimed to increase subscriptions to Center Parcs’ newsletter amongst new customers through a highly interactive ‘digital scratch card’, distributed via social advertising, which would drive customers to campaign landing pages created within Deployteq.

After scratching, Happy Horizon could immediately enrich the guest data for Center Parcs and then show the price. The ‘always price’ price results in more than 236 new bookings at Center Parcs, which means that the campaign has delivered 10 times as much as it cost! 

Amid new European-wide cookie laws that regulate the use of cookies to ensure businesses give transparency over third-party data collection, Deployteq’s campaign also helped Centre Parcs collect first party data for their marketing and engagement efforts.

Deployteq’s highly intuitive interface enabled Happy Horizon to quickly build a streamlined, end-to-end customer journey that prioritised personalisation at every stage, resulting in 40k+ new subscriptions to the newsletter.

Krystie van Delft, Campaign Strategist at Happy Horizon, said, “You can see all the elements and steps exactly as they appear in the campaign. That is why we think Deployteq is a great marketing automation platform to work with for our customers.”

Through intelligent data segmentation within Deployteq, Happy Horizon were then able to retarget these customers with bespoke Center Parcs offers, delivering 236 new bookings and an ROI of 1000 per cent – far above the initial campaign objective of 300 per cent.


The results


Increase in ROI 


Extra bookings for Center Parcs


Campaign participants

Latest from Deployteq