Validating email addresses
Online butcher shop BBQuality offers high-quality meat for BBQ or daily cooking. To make the BBQuality database easily accessible and to increase revenue from the weekly newsletter, BBQuality developed an online “Scratch & Win” game in Deployteq. In similar previous campaigns, Happy Horizon noticed a significant bounce rate of 2%. The challenge now was to reduce this risk in the new launch.
- Customers leave their information to discover their prize. The collected first-party data is then sent back to the paid advertising channels via Deployteq, used to enrich ads, and as a basis for targeting groups.
- Using Deployteq’s Email Benchmark, Happy Horizon developed a goal of 0.52% bounce rate.
- An API was developed to validate email addresses in real-time through Debounce.
- We linked real-time validation to the email input field, with Deployteq, meaning a customer cannot complete the process on the campaign page without entering a correct email address.
The solution helped BBQuality reduce the bounce rate from 2% to 0.16%. This protected their email reputation while avoiding the cost of unutilised leads. This success has enabled BBQuality to grow their database and increase sales through their weekly newsletter.
Decrease in bounce rate