Hilton’s 2024 Trends Report finds that the makeup of the modern traveller is evolving and that over half of Britons plan to spend more on travel in 2024 than in 2023.
We’re excited to be joined by an expert panel to bring you a deep dive into how you can boost revenue and increase bookings by leveraging the power of marketing automation.
Komal Helyer, Jelle Rood, Martine ter Voert, Grace Roberts and Charlotte Deacon will unpick how brands such as Big Bus Tours, Concertgebouw, CenterParcs, De Kennemer Duincampings, Burgers’ Zoo and Secret Escapes are using technology to maximise growth by:
- Connecting segmented data to better understand the ever-changing traveller
- Using automation and personalisation to deliver relevant conversations at the right moments to increase bookings
- Designing personalised pre and post-trip journeys to create unforgettable experiences
- Implementing an omnichannel marketing strategy that connects with travellers where they want to hear from you
- Creating unique experiences and life-defining moments with strategies that surprise and delight bookers to increase customer loyalty