From frequent flyer points to free dog grooming, customer loyalty programmes have become a staple in many marketing strategies. But implementing a successful loyalty programme that stands out from the crowd isn’t easy. Businesses need the right data, the right...
In travel and attractions, the adoption of cutting-edge marketing automation platforms is no longer a luxury but a necessity. The platforms, powered by advanced technologies such as artificial intelligence and data analytics, are revolutionising how travel businesses...
Email marketing is a vital tool in the travel and hospitality industry, serving as a direct and impactful way to engage with potential customers and nurture relationships with existing ones. Uncover the secrets to enhancing customer engagement and fostering...
The State of Marketing Automation 2024 Curious how to be successful and achieve growth in 2024 and beyond? We’ve done the research, spoken to industry experts and gathered data from your peers to help you take your marketing from meh to marvellous this year. Discover...
The importance of a welcome series Picture this. You’ve stumbled upon an intriguing new store that’s opened up near you. The products in the window look great, the branding is engaging, and you’re excited to find out more. You step inside, and are immediately greeted...
