Within the travel and transportation industry, data is the secret ingredient to achieving seamless, personalised, and timely communications with travellers. However, data can be overwhelming. It sits in different systems, can be tricky to manage, and gaining insights...
When you think of the travel industry, the first thing that springs to mind may be beautiful beaches, adventures in the rainforest, and sophisticated city breaks. However, the key to accessing these places is travel and transportation. An industry that all travellers...
In today’s consumer-centric world, each customer should be treated as an individual. And the same can be said for travellers. In fact, 72% of consumers claim they will only engage with personalised messaging, and 63% see personalisation as a standard of...
Despite being one of the more traditional channels within marketing, email staunchly remains one of the most successful. Used by approximately 4.5 billion people worldwide, of which 59% of consumers report the channel influences their purchasing decisions. So, it’s...
What’s in the guide? This guide highlights the crucial role of Customer Relationship Management (CRM) for travel agencies, stressing that its success hinges on the integration of high-quality data. By incorporating various integrations—such as Global...
